VANCOUVER, June 3 /PRNewswire/ - Techneos announced today that Luminosity Marketing has completed a US Consumer Study utilizing the Techneos SODA Mobile Access Platform as its technology solution. The "Boomerang Consumer Study" provides insights about an emerging segment of young adults called Boomerangers who have returned home to live with their parents.
The Techneos platform powered Luminosity's proprietary research tool, the Real-Time Lifestyle Map(R), to study these consumers' authentic attitudes and interactions in real-time. Partnering with Techneos, Luminosity has created a research tool that deploys mobile engagement features such as photo, GPS/location capture and alarms for self-initiated surveys to track choices, moods, movements and purchasing patterns of US consumers.
"We are pleased to be working with Luminosity," said Dave King, CEO at Techneos. "Our solutions suite powers mobile research in real-time and provides rich insights and results for our clients' brand customers that could not have been achieved using any other research approach. Mobile technology is paving the way for new imaginative methods of gathering insights and is the impetus driving new studies. With our advanced technology clients' imagination defines the scope of insight gathering and consumer engagement programs."
Elizabeth Dolinski, President of Luminosity Marketing agreed. "The SODA platform is perfect for our Real-Time Lifestyle Map(R) tool. The participants in our Boomerang study opened up to us in ways that they never would have in a focus group or traditional survey. We were able to truly become a part of their daily lives and uncover unique insights. We look forward to our continued partnership with Techneos as we deploy this research approach for our clients."
Techneos mobile survey solutions equip our clients with social media capabilities, next generation mobile engagement features and the entire tool box to create and conduct multi-lingual wireless insight programs on a wide variety of mobile phones. Feedback from customers including Fortune 500 companies and all of the top global market research firms has gone into the design and development of the SODA Mobile Access Platform.
Luminosity is an analytically-driven marketing communications firm that provides strategic planning, marketing research, and media planning & buying for growing and mid-size companies. Luminosity's combined expertise in the disciplines of both media and research allows us to deliver more rigorous and quantifiable insights to our clients. For more information on Luminosity, please visit www.luminositymarketing.com.
Founded in 1995, Techneos provides mobile survey, customer and enterprise feedback, panel, ethnography and digital diary solutions to Fortune 500 firms, global market research organizations, government and academic institutions around the globe. With clients in over 50 countries and support for over 200 languages, Techneos provides the world's most advanced survey software for mobile phones, PDAs, netbooks and other mobile devices. Techneos software may be licensed for installation within a client's own IT infrastructure, or as a hosted SaaS offering. For more information on Techneos, visit www.techneos.com.
SOURCE Techneos Systems Inc.