ATLANTA, March 28, 2012 /PRNewswire/ -- Geno Church, Word of Mouth Inspiration Officer, Brains on Fire, will conduct a morning seminar for members of the Georgia Chapter, Public Relations Society of America, on Thursday, April 12, 2012.
Authentic, sustainable word of mouth marketing is one of the truest forms of public relations, and it can't be manufactured or bought. And yet, as more institutions dedicate dollars to word of mouth and buzz marketing programs, how can you build an effective, meaningful movement for your brand that will directly impact your bottom line? How can you identify internal and external brand advocates already speaking out on your behalf and work with them to develop a natural two-way word of mouth program?
Church will explain how word of mouth marketing works and how it doesn't. You'll learn how to identify PR opportunities for your brand, with authenticity and measurement in mind. You'll see how to identify passion conversations versus product conversations and how to "open the kimono" to your customers and fans.
He will share successful case studies, plus lessons from the book "Brains on Fire," revealing how to ignite powerful, meaningful, sustainable word-of-mouth movements that are a win-win for both customers and business.
Thursday, April 12, 2012
9:15-9:30 a.m., registration; 9:30-11:30 a.m., program
The Art Institute of Atlanta, Dunwoody Campus Room 100, 6600 Peachtree Dunwoody Road NE, 100 Embassy Row, Atlanta, GA 30328-1649
PRSA|GA (www.prsageorgia.org), the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.
The Chapter has monthly meetings as well as eight Special Interest Groups (Corporate & Employee Communications, Healthcare, Independent Counselors, Leader Board, Nonprofit, Technology, Travel & Tourism, and Young Professionals) that meet at various times.
The Chapter supports nine PRSSA (student society) groups at the following colleges: Berry College (Rome), Clark Atlanta University (Atlanta), Georgia College & State University (Milledgeville), Georgia State University (Atlanta), Georgia Southern University (Statesboro), Kennesaw State University (Kennesaw), Savannah State University (Savannah), University of Georgia (Athens), and University of West Georgia (Carrollton).