NEW YORK, July 24, 2014 /PRNewswire/ -- IgnitionOne, the global leader in cloud-based digital marketing technology, today announced the release of a new version of the analytics platform for its Digital Marketing Suite SM (DMS) solution. IgnitionOne's new DMS Analytics 2.0 offers a new proprietary "Focus Heat Map" to help marketers quickly discern areas of importance based on performance. The new system also increases the speed of reporting by over 50 percent and adds significant flexibility of analysis of digital marketing and advertising data that marketers need to track and optimize their efforts. With intuitive visualization features, important trends and data points become instantly actionable.
The offering is foundational for ongoing innovations across IgnitionOne's analytics solutions from attribution, to media mix modeling, to advanced audience analysis and includes unique differentiated functionality. Key features include:
- Focus Heat Map, an algorithmic, color-coded schematic showing areas of needed focus, giving marketers a powerful and straightforward way to improve campaign performance.
- Improved workflow with a simplified interface to see all important data in one place and tools built to tackle huge datasets. Users will save hours of data crunching with new reports and features.
- Powerful fast reporting with a brand new, charting system delivering data 50% faster. Marketers can also benefit from industry-first insights across attribution models and engagement metrics.
- Visualization tools that highlight what data is important to identify successes or determine problem areas through robust at-a-glance reporting tools.
"We are upping our game by not only improving our analytics capabilities, but by leap-frogging other platforms to bring our clients the most complete digital marketing hub analytics available," said Roger Barnette, President of IgnitionOne. "IgnitionOne's goal is to make marketers' lives easier – and that is exactly what DMS Analytics 2.0 accomplishes."
Those interested in learning more about DMS Analytics 2.0 can visit: pages.ignitionone.com/dmsanalytics
IgnitionOne® is the global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. IgnitionOne's integrated Digital Marketing SuiteSM (DMS) empowers marketers to buy, manage and optimize digital media across Search, Display, Social and Mobile, understand client users through Data Management and Cross Channel Attribution, while helping to optimize conversions on a marketer's website through Marketing Automation. At the core of the DMS is the proprietary User Engagement Score Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer's users, on and off their website.
IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.