IGXE Market Expansion Goes Global

Jul 12, 2013, 08:00 ET from Chongqing SoftIsland Co., Ltd.

WILMINGTON, Del., July 12, 2013 /PRNewswire/ -- The globalization of markets is not new. But it is still very hard to be a successful global enterprise. IGXE (www.igxe.com), the leading online game virtual trading service company operated by Chongqing SoftIsland Co., Ltd., that is specialized in dealing hundreds of MMORPG (Massive Multiplayer Online Role-Playing Game) in-game currencies, items, powerleveling and CD keys, has started its business expansion since several years ago. In 2013, globalization is still a very important strategic target for IGXE.COM.

In 2011, IGXE set up its official website in German and French. Then IGXE expanded its business to Brazil, Canada, Russia, Singapore and Australia in 2012. It also added multilingual functions for the convenience of people from different countries. Besides IGXE's official website, they also set up sister website mmoxe German site (www.mmoxe.de) and mmoxe Brazil site (www.mmoxe.com.br) to enhance global progress. In order to expand the market, IGXE also established special websites to develop items and powerleveling like www.powerlevelshop.com.

The Reason to Enhance Global Progress

Brand Expansion.
IGXE, as a nine-years-old website, has a good reputation in the virtual market. This website gives the most favorable price and promises five hours delivery. Globalization is the inexorable trend for market expansion.

Market Factor.
According to the data collected, the virtual market is not as prosperous as before. Take World of Warcraft for example. In the first quarter of 2013, the number of WoW players dropped to 8.3 million, a loss of 1.3 million. Besides, more and more game developers created cash action houses, in which people can trade game currency and items among themselves. In this case, the third-party sellers like IGXE.COM have to expand their market to get more customers to keep their sales.

The Difficulty to Realize Global Progress

Language Barriers.
Language is the key point to success in Europe or other countries. It is better to use local language to write products' descriptions and provide customer service, or it will have strong impact on your sales.

Cultural Differences.
Different countries have different cultures. In China, the average female shoe size is 38, but it is 40 in America. It's the same with online games. World of Warcraft is the most popular game in America, but not the same for FIFA 13 UT. FIFA 13 is an attractive game for British, Germans and French. People can find lots of FIFA websites in Europe such as www.buyfifacoins.eu. Market research is the essential step for IGXE.

Credit cards are generally accepted in every country. Nevertheless, each countries has their own way of payment. In China, they have Alipay. In Germany, people like the Pay Safe card and Sofort. Boleto is very popular in Brazil. To have a good idea about different countries' payment systems is an important way to improve the payment success rate.

The Way to Make It

IGXE is making full preparations for the global expansion. IGXE increased the annual budget for this project. It set up independent departments responsible for different language districts. They will be in charge of marketing, product research, supply chain and local language customer service.

"IGXE globalization is not only my target, but also the dream of all IGXE employees. No matter how hard it is, we will make every effort to realize it," said IGXE marketing department manager Miss Zhou. People can also leave the comments on IGXE's interactive platform: www.igxe.us.


Danni Deng
Phone: 1-858-380-5139
Email: cs_manager@igxe.com

SOURCE Chongqing SoftIsland Co., Ltd.