Illumination PR Expands into Healthcare Communications with the Launch of DR Media Group

New Division Specializes in Public Relations for Medical Practices, Aesthetic Professionals, and Wellness Brands

RYE BROOK, N.Y., Oct. 10, 2025 /PRNewswire/ -- Illumination PR, a leading full-service public relations and media agency known for representing top lifestyle brands, influencers, and celebrities, proudly announces the launch of its new division, DR Media Group. This strategic expansion marks the agency's formal move into a dedicated healthcare communications division—created to serve doctors, medical practices, and med spas with the same creativity and impact that have defined Illumination PR's success.

For more than eight years, Illumination PR has been exceptionally successful in servicing clients within the medical and aesthetics industries, representing renowned plastic surgeons, dermatologists, and medical spas nationwide. Through strategic media positioning and expert communications, Illumination PR's work has helped clients achieve multi-million-dollar buyouts—demonstrating the tangible business impact of its public relations efforts. The launch of DR Media Group reflects the agency's commitment to building a more substantial and specialized footprint in this growing sector—offering bespoke public relations strategies tailored to the unique needs of medical professionals.

"We've seen incredible results helping doctors and medical practices grow their visibility and credibility through media," said Robyn Bordes, Founder of Illumination PR. "After nearly a decade of success in this space, it was the natural next step to create a division solely focused on healthcare communications—bringing our proven approach to an even broader network of medical clients."

"Our goal with DR Media Group is to give medical professionals the same level of brand elevation and exposure that lifestyle brands have traditionally enjoyed," added Deven Turner, Managing Partner at Illumination PR. "We understand the nuances of healthcare marketing—from compliance to credibility—and we're passionate about helping doctors build trust, authority, and visibility in a competitive market."

DR Media Group combines Illumination PR's media expertise and storytelling approach with a deep understanding of healthcare branding, medical business development, patient trust, and industry compliance. The new division will focus on strategic media relations, digital reputation management, and business development for clients across various medical practices, including but not limited to plastic surgery, dermatology, and aesthetics.

With a proven track record of securing coverage in top national and regional outlets such as Vogue, Allure, Elle, Harper's Bazaar, Forbes, People Magazine, and Good Morning America, DR Media Group also helps clients achieve awards submission, influencer collaborations, and brand partnerships that enhance both credibility and business growth.

The launch of DR Media Group represents Illumination PR's continued evolution—expanding its reach from lifestyle storytelling to the ever-growing world of healthcare marketing and reputation management. Together, Illumination PR and DR Media Group bridge the gap between media exposure and measurable business growth, helping clients elevate brand equity, increase valuation, and achieve long-term success.

For more information about DR Media Group or to schedule a consultation, visit www.DRMediaGroup.co or contact:
Robyn Bordes
CEO, Director of Communications
[email protected] \ 914-843-1434

About Illumination PR
Founded in 2008, Illumination PR is a full-service public relations and media agency representing lifestyle brands, influencers, and celebrities nationwide. With a focus on authentic storytelling, brand visibility, and strategic partnerships, Illumination PR helps clients shine in competitive markets through powerful, results-driven campaigns.

About DR Media Group
Powered by Illumination PR, DR Media Group is a specialized public relations and media division dedicated to healthcare, aesthetics, and medical professionals. Built on over eight years of success in the medical PR field, DR Media Group offers customized strategies designed to elevate credibility, enhance brand recognition, and drive measurable growth for doctors, med spas, and wellness practices.

SOURCE ILLUMINATION PR