Image 4 Installs Nation's Largest Pop-up Retail Space at Super Bowl XLVI

Designs and Installs 25,000-square-foot Retail 'Experience' for LIDS Sports Group

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Jan 23, 2012, 12:48 ET

MANCHESTER, N.H., Jan. 23, 2012 /PRNewswire/ -- Long before football fans began descending on Indianapolis in advance of Super Bowl XLVI, an installation team from Image 4 of Manchester, NH (www.image4.com) arrived to build the largest temporary retail store in the nation's history. The 25,000sf pop-up store, created for the sportswear chain LIDS® Sports Group, transforms the The Huddle at Circle Centre, part of Super Bowl Village situated in Nordstrom's former downtown location.

(Photo: http://photos.prnewswire.com/prnh/20120123/NE39958 )

Opening on Friday, January 27 and operating through Monday, February 6, the super pop-up is expected to generate over $3 million in sales of hats, jerseys, sports memorabilia and attire customization. Image 4's design features several unique interactive areas meant to create a memorable retail experience and make the store a destination location during the championship week.

"This project is the culmination of a 12-month relationship with LIDS, and we're excited to open the doors," explains Jeff Baker, CEO of Image 4. "With more than 400 retail activations in our portfolio, our company knows how to create engaging immersive environments. Yet, making this particular vision a reality has been a singular experience. We've logged many hours of concept, design, engineering and production. We're down to the final 10-day installation, and I'm proud to say the effort has delivered a unique, exciting, integrated retail experience for the Super Bowl shopper and our client."

Image 4's retail marketing components bring to life several in-store attractions, including the Legends Zone, Ultimate Man Cave, and Madden Gaming Area. They also created a one-of-a-kind sculpture made entirely of baseball caps, which captivates visitors to the temporary Ticketmaster and National Football League offices on the first floor, and the executive/corporate events space on the third floor.

A video of the installation and design work is available on Image 4's YouTube Channel (www.youtube.com/image4concepts).

ABOUT IMAGE 4
Image 4 is a national visual marketing and branding firm. They create visual branding and merchandising programs for trade shows, retail and public facilities - from project design to fabrication, to graphic production and fulfillment, to dimensional installation, permitting and project close-out. For more information, visit www.image4.com.