IMAGE Studios Achieves Significant Milestone in 2025; Celebrates Opening of its 100th Location

Franchisees of Leading Upscale Salon Suites Franchise Reinvest in the Brand to Open Second Location in Austin

SALT LAKE CITY, March 5, 2025 /PRNewswire/ -- IMAGE Studios, the industry-leading franchisor of ultra-modern, upscale, turnkey salon suites, is celebrating a franchise development milestone with the opening of its 100th location. Current IMAGE Owners (franchisees), Ray and Pia Arthur, are behind the new location, which opened at 4403 S. Congress Ave. in Austin, Texas.

Behind the Signed Agreement – Ray & Pia Arthur:

• Ray began his career in structural engineering before earning an MBA from Purdue University to pursue his dream of owning a business. He later built a successful career at Amazon, managing operational process design and optimization teams for emerging businesses.
• Pia has over 20 years of experience in strategic communications, beginning her career in NYC's beauty PR industry before moving to Los Angeles to work with brands like YouTube. After 12 years on Amazon's Communications team, she co-founded Cuore Collective, a boutique communications consultancy.
• The husband-and-wife duo was immediately drawn to IMAGE Studios' franchise opportunity due to its recession-proof business model, diverse service offerings, and strong corporate support. They opened their first location in Austin in May 2023, where they gained invaluable experience and discovered best practices they're excited to bring to their second location. The 100th location will feature 25 modern, upscale suites, hosting a mix of salon, beauty, and wellness professionals offering diverse services, from hairstyling to tattoo artistry.
• The Arthurs decided to expand their presence in Austin after seeing firsthand how IMAGE Studios empowers local entrepreneurs with the tools and resources to grow their business. The success of their first location reaffirmed their confidence in IMAGE Studios as a smart investment, prompting them to sign additional licenses and commit to six total locations across the Austin market.

"It's amazing to reflect on how far the IMAGE Studios family has come and the passion, creativity, and hard work that have fueled this growth," said Ray. "With this opening, we're reminded why we chose to be a part of IMAGE Studios—it's all about knowing that you're empowering people and making a positive impact. This 100th opening is just the beginning, and we're thrilled to keep building on this success with an incredible team and community behind us."

In addition to the 100th opening, IMAGE Studios has more than 200 units in development, solidifying itself as a scalable and lucrative business model with unmatched support. From providing a robust training and onboarding program to offering ongoing support and marketing assistance to emphasizing community and networking within the franchise system, the brand enables entrepreneurs to thrive in a competitive market while enjoying the flexibility and autonomy of being a business owner.

"At IMAGE Studios, our mission has always been to empower beauty and wellness professionals to achieve their dreams, and reaching this milestone is proof of the lasting effects we have in communities across the country," said Jason Olsen, Founder & CEO of IMAGE Studios. "This achievement is a testament to the incredible drive and dedication of our IMAGE Owners, like Ray and Pia, who embody the spirit of entrepreneurship and creativity that define our brand. We're excited for the future as we continue to grow and innovate together."

The impressive growth achieved by the brand has not gone unnoticed, as IMAGE Studios was recently recognized on Entrepreneur Magazine's 2025 Franchise 500® List,  the world's first, best and most comprehensive franchise ranking. The brand was also recently listed in the 2024 Inc. 5000 list.

For more information on IMAGE Studios and its franchise opportunity, visit https://imagestudios360.com/ or https://imagestudiosfranchise.com/. To learn more about opening your own salon at IMAGE Studios, visit https://imagestudios360.com/open-your-salon/.

ABOUT IMAGE STUDIOS
Partnered with MPK Equity Partners, IMAGE Studios is the leading franchisor of ultra-modern, upscale, turnkey salon suites for beauty and wellness professionals in the U.S. With 100 stores open across 22 states and more than 200 stores in development, IMAGE Studios is a high-growth platform enabling independent beauty and wellness professionals to pursue the American dream and build their own business without significant capital outlay. Founded in 2009 and franchised since 2015, IMAGE Studios built and refined the business model that franchisees execute today.

SOURCE IMAGE Studios