Image360 expects more companies utilizing dynamic digital signage in 2015
COLUMBIA, Md., Dec. 31, 2014 /PRNewswire/ -- The new year will bring an increase in digital signage sales for Image360, announced the national visual communications company. The demand for digital signage has increased exponentially over the past 20 years, and this is something that is expected to continue in the coming years. ISH Technology estimates that the world market for digital signage will surpass $15.1 billion in 2014—a growth of 6 percent from the previous year. Image360 has seen a noticeable increase in inquiries and sales for digital signage in the past year, a trend they expect to continue to see in the next decade.
Dynamic digital signage is the externally-controlled distribution and playback of digital content on a network of one or more displays. Dynamic digital signage may also go by other terms, such as Digital out of Home (DooH) advertising, captive audience networks, in-store media, video advertising networks and audio/visual signage, among others. But all of these terms refer to a media platform that allows for limitless content that can be changed via external controls, and networked across multiple devices, according to BroadSign International, LLC; one of the leading digital signage software companies in the world.
Not only does the technology offer unlimited content, but it offers changes for revenue with advertisement opportunities and increased engagement with customers. Companies are able to sell media space to other advertisers, transforming digital signs into an additional revenue stream.
"For example, busy train terminal may have one set of advertisements to display during the times of day that local commuters frequent the terminal, and a different set of ads during the less busy times of day when tourists are more likely to see them," explained Image360 Vice President of Operations Andrew Akers.
While the initial expenditure for some digital sign platforms exceeds the cost of a standard static sign, digital signs have the potential to create serious savings for businesses in the long-term. One of the primary ways they do this is reducing printing fees. Static signs need to be reprinted as often as the message changes. Digital signs can be updated at the touch of a button.
"With so many companies poised to jump on the digital bandwagon or already managing complex digital platforms, it's important for business owners to fully understand the capabilities, challenges and opportunities inherent in the digital signage solutions available today," explained Akers.
About Image360
Drawing from more than 25 years of leadership and innovation in the industry, Image360 is one of the premier business-to-business (B2B) franchises, serving the multi-billion dollar market for graphic communication services. Image360 franchise members offer professional graphic communications services to national, regional and local businesses and organizations, including environmental graphics, mobile graphics, way-finding solutions and promotional displays. For more information, call (877) 728-7446 or visit www.image360.com.
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SOURCE Image360
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