Imaginatik's 'Innovation as a Service' Solutions Enable Rapid Innovation for Ambitious Global Enterprises

NEW YORK, Feb. 16, 2011 /PRNewswire/ -- Imaginatik plc (AIM: IMTK), founder of the idea management technology and services solution category, today debuted its new Innovation as a Service offering – a new industry business model that responds to the emerging enterprise need for innovation skills, capacity and measurable results.  The company unveiled this revolutionary solution at its 2011 Innovation Leaders Forum at the New York Stock Exchange.

With the exception of Imaginatik, all players in the Idea Management or Innovation Management technology category are pure-play technology or software providers.  Services represent less than 10% of total revenues.  Imaginatik has broken away from the whole industry with a unique model to deliver innovation results versus mere software or mere idea lists.  

Innovation as a Service offers a unique, deep partnership with Global 1,000 organizations that augments their inherent know-how, capacity to innovate and technology platforms to optimize their mission-critical innovation processes. As part of the model, Imaginatik provides the entire back-end framework of innovation for a global enterprise, supporting innovation initiatives with on-site staff, a rich on-demand innovation platform, e-learning and leadership training, plus accountability metrics for measurable results.

The Innovation as a Service solution builds on Imaginatik's nearly 15 years of experience in developing and deploying the best technological and human tools for successful innovation at Global 1,000 enterprises. The company has supported more than 400 innovation projects since its inception.  The company offers clients three ways to achieve dramatic innovation results: do-it-yourself technology for self-sufficient clients; assisted innovation for clients seeking technology plus some consulting assistance; and, finally, Innovation as a Service for speed to market or skill situations where large benefits may be associated with innovation.  

"At the very same time that Innovation has become a boardroom priority, organizations are struggling to find the expertise necessary to help them achieve optimal innovation results," said Matt Cooper, chairman at Imaginatik. "It's no longer a question of 'Why innovate?' but how to innovate effectively and efficiently. Imaginatik's partnerships accelerate innovation outcomes while reducing failure risk by giving the internal innovation team the know-how, best practices, program management and advanced technology to deliver on strategic commitments."

Imaginatik's Innovation as a Service consulting methodology has already garnered the respect of forward-thinking organizations that rely on innovation to stay on the cutting edge, including the New York Stock Exchange, NASA and the U.S. General Services Administration. Innovation as a Service enables these and other organizations to tap into and fully leverage the expertise and knowledge of their entire networks to solve problems and achieve real, measurable innovation outcomes.

About Imaginatik

Imaginatik provides Innovation and idea management solutions to companies such as The Chubb Group of Insurance Companies, Boeing, Pfizer, Xerox, Goodyear and Cargill. Few companies possess the internal capability to consistently generate fresh ideas, identify those worth pursuing and reliably transform them into real, value-enhancing assets. This is Imaginatik's area of expertise.

Imaginatik provides customers with strategic consulting, the award-winning Idea Central technology solution and an experienced, results-oriented innovation consulting team.  Imaginatik is a public company whose shares are traded on the AIM market of the London Stock Exchange (LSE:IMTK.L) and a World Economic Forum Technology Pioneer with offices in Boston, MA, and London.  In 2009, Imaginatik was named as one of the 500 fastest growing technology companies in the EMEA region by Deloitte.

To learn more about Innovation as a Service, visit www.imaginatik.com or make plans to attend the next Innovation Leaders Forum to be held April 14, 2011 in Philadelphia, Pa.

SOURCE Imaginatik plc