IMAX Entertainment Options Rights To Best-Selling Book Moby Duck
Project to be Made Into an IMAX Theatrical Documentary to be Produced, Written and Directed by Drew Fellman
LOS ANGELES, June 30, 2015 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) today announced that it has optioned theatrical rights, among others, to author Donovan Hohn's 2011 best-selling nonfiction book Moby Duck. The story, about a ship in the North Pacific that loses a container carrying thousands of rubber duck bath toys and their mysterious journey that spans the globe, will be made into a theatrical documentary produced by IMAX; its production will be spearheaded by Drew Fellman (Born to Be Wild and Island of Lemurs: Madagascar, writer/producer on both), who will produce and direct the project from a script he writes and develops.
Moby Duck, which was published by Viking, an imprint of Penguin Random House, lends itself ideally to the IMAX® experience by drawing from the rich IMAX heritage of 3D adventure documentaries. As a film, Moby Duck will dramatize such interlocking threads as oceanic currents, the effects of plastics on wildlife, and the phenomenon of gyres and the Great Pacific Garbage Patch.
"This is an exciting new project for IMAX Entertainment, one that goes hand-in-hand with our legacy but with a fun twist," said Greg Foster, Senior Executive Vice President, IMAX Corporation and CEO of IMAX Entertainment. "By optioning rights to Moby Duck, a thrilling and entertaining global journey based on an unbelievable true story, IMAX continues to provide quality entertainment to our fans around the world. We are thrilled to work again with our partner Drew Fellman and look forward to this out-of-the-box addition to IMAX's decades-long success of documentary filmmaking."
"From the very first pages of Moby Duck, I knew this riveting tale would make an amazing IMAX film that would be wildly entertaining and also tackle vital environmental issues," said Fellman. "This story of thousands of toys lost at sea illustrates how something as simple as a rubber ducky can reveal natural mysteries as deep as the ocean itself."
The IMAX® 3D release of Moby Duck will be captured with IMAX cameras. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
About Moby Duck:
When the writer Donovan Hohn heard of the mysterious loss of thousands of bath toys at sea, he figured he would interview a few oceanographers, talk to a few beachcombers, and read up on Arctic science and geography. But questions can be like ocean currents: wade in too far, and they carry you away. Hohn's accidental odyssey pulls him into the secretive arena of shipping conglomerates, the daring work of Arctic researchers, the lunatic risks of maverick sailors, and the shadowy world of Chinese toy factories. Moby Duck is a journey into the heart of the sea and an adventure through science, myth, the global economy, and some of the worst weather imaginable.
About IMAX Corporation
IMAX Corporation, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX Corporation is headquartered in Toronto with executive offices in New York and Los Angeles, and offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2015, there were 943 IMAX theatres (820 commercial multiplexes, 18 commercial destinations and 105 institutions) in 63 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are registered trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX Corporation's management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
| Media:
Entertainment Media: |
Investors: IMAX Corporation – New York Teri Loxam 212-821-0110
Business Media: Sloane & Company – New York Whit Clay 212-446-1864
|
Logo - http://photos.prnewswire.com/prnh/20111107/MM01969LOGO
SOURCE IMAX Corporation
Share this article