TAMPA, Fla., Sept. 15, 2011 /PRNewswire/ -- Having recently acquired the KidShape marks and pediatric wellness program, IMD Companies, Inc. (OTC: ICBU) is announcing the launch of KidShape 2.0. This release is the latest comprehensive children's wellness program focusing on education and behavior modification using the most recent tools and techniques available. After being in development for over one year, the PLAY program has been combined with the KidShape wellness products to create the KidShape 2.0 system that is ready to be deployed in both the clinical and research fields. With several interested parties having already contacted the company, IMD hopes to have the program in use through licensees within the next few weeks. The programs will be made available though digital delivery allowing for greater flexibility and faster response to licensee requirements. Participants will also have web access to the KidShape 2.0 educational materials as well as the KidShape store.
IMD attended the 6th Biennial Childhood Obesity Conference in San Diego on June 28-30, 2011. The KidShape 2.0 program was presented to attendees. The California Department of Public Health, the University of California, Berkeley, The California Endowment as well as Kaiser Permanente were some of the main organizers of this year's Conference. That was held at the Manchester Grand Hyatt in San Diego, California. The Biennial Childhood Obesity Conference is the nation's largest, most influential collaboration of professionals dedicated to combating pediatric obesity. Nearly 2,000 attendees from across the country attended. The Conference showcased the latest research, evidence-based best practices, and policy/environmental change strategies. "We are pleased with the progress the company has made into this fast growing childhood obesity industry," stated IMD CEO Saeb Jannoun. "The company plans on tackling the serious obesity problem the country is facing as a whole on all levels, but the childhood obesity niche is evolving rapidly because it really does not have the historical data that the adult weight-loss industry can rely upon. We plan on being on the cutting edge with the juvenile programs," he concluded.
ABOUT IMD COMPANIES, INC.
IMD Companies, Inc. (OTC MARKETS: ICBU) is a Florida corporation, engaged in the medical diagnostics and health and fitness industries. Its primary products and services lie in the health and fitness nutraceutical and medical diagnostics services markets. The company further plans to expand into the weight-loss industry.
The company delivers its medical diagnostic services on-site at participating medical clinics and physician offices. The nutraceutical supplements, pills, bar and gels will be marketed and distributed through participating clinics and on-line web marketing retail methods. The company will continue to develop its innovative marketing strategies, including the use of social networking vehicles.
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SOURCE IMD Companies, Inc.