Immerz Debuts KOR-fx Experience to Film Makers, Theater Owners and Operators at ShoWest Conference

LAS VEGAS, March 16 /PRNewswire/ -- Immerz, Inc. is revolutionizing the way audiences hear and feel motion picture soundtracks.  Five years in the making, the Company's game-changing KOR-fx device was hand-picked as one of the most innovative new technologies being introduced in 2010 by the Consumer Electronics Association (CEA) at their annual i-Stage awards.  The KOR-fx device applies cutting edge discoveries in neuroscience by delivering targeted vibrations to the viewer's chest, enabling them to truly feel the action in the movies.  Immerz will be unveiling a new service, the Cinema Immerz Program, for the first time to film makers, theater owners and operators at this week's ShoWest conference taking place in Las Vegas.

The KOR-fx device works with any soundtrack without alteration or modification, providing the audience an exhilarating viewing experience. At ShoWest, Immerz is introducing the Cinema Immerz Program that will soon integrate the KOR-fx Experience into existing theaters and cinemas, offering the rental of wireless KOR-fx devices to moviegoers for a small fee.

"Today audiences and filmmakers are rediscovering the power and impact of movies in 3D, soon, they will discover the magic of actually feeling the movies," according to Immerz, Inc. CEO and Chief Technology Officer, Shahriar Afshar.

In the near future, the Company will also introduce the KOR-Enabled soundtrack.  Produced by Immerz's proprietary ACH Platform, the KOR-Enabled soundtrack will be customized to deliver a powerful sense of motion in 3D and charged emotional impact, surpassing a typical movie theater experience and allowing the producers to literally reach out and touch the viewers.

"We have worked hard with our engineering and business development teams to ensure that we keep the cost to the customers to less than the typical price of theater popcorn," commented Afshar.

Immerz will also be giving hands-on demonstrations of the KOR-fx device - The KOR-fx Experience – at ShoWest (Booth #506) as it helps debuts three new independent films and series pilots.  Immerz is proud to showcase excerpts from "10,000 Days," "The Crusaders" and "In Plain View," from directors Eric Small, Rob Wolford and Orestes Matacena.

About Immerz

Immerz, Inc., a Delaware company, is based in Cambridge, MA with offices in Santa Monica, CA and Taiwan.  Immerz, Inc. is a research, development, marketing and licensing company specializing in the development of ground-breaking new technologies for science, entertainment, gaming and the arts and has numerous US and International patents pending for The KOR-fx Experience, Acousto-Haptic Immersion technology and components. For more information contact (617) 475-1509 or [email protected].

SOURCE Immerz, Inc.