Immutable Seizes $121B Opportunity with Launch of Mobile Gaming Division

SYDNEY, Sept. 19, 2025 /PRNewswire/ -- Immutable, the global leader in gaming, today announced the launch of its Mobile Gaming Division, a specialist taskforce dedicated to bringing their partner games into the $121 billion mobile market.

This announcement comes on the back of one of the strongest years in Immutable's history:

• Major CEX and stablecoin partnerships
• 180+ new games (including $100M+ franchise)
• Over 680 games onboarded onto Immutable
• Viral expansion to web2 games
• X and zkEVM chain merger

With upcoming regulatory milestones like the CLARITY Act paving the way for AAA studios, as well as this year's prominent Epic Games Store court case, there are significant tailwinds for the gaming industry. Since April, Immutable has already supported three games to reach the #1 position on established mobile app stores like Google Play and the App Store. The new Division doubles down on that momentum, uniting new products, expertise, and investment to ensure Immutable-based games dominate the mobile gaming charts worldwide.

"Mobile is the single largest opportunity in gaming, with over half of the world's gamers now playing on their phones,generating $121 billion a year. Since the judicial shifts in April, Immutable has already propelled three games to the the #1 spot on mobile charts like the App Store and Google Play," says Robbie Ferguson, Co-founder and President of Immutable. 

"Our new mobile gaming division will bring the next generation of on-chain games to the mainstream and next billion users. We're prepared to invest heavily in new products, talent and partnerships so that when you open the app store, Immutable games are on top."

The new division will:

• Accelerate mainstream adoption of web3 gaming through mobile first strategies
• Invest in top mobile studios building on Immutable's platform
• Launch new products designed to streamline on-chain integration for mobile developers
• Expand partnerships with publishers and app store platforms

This launch marks a pivotal milestone in Immutable's mission to onboard the next billion players to web3, by breaking into the most lucrative and accessible gaming category worldwide.

About Immutable

Immutable is a global leader in Web3 gaming, on a mission to bring digital ownership to every player. Founded in 2018 by brothers James and Robbie Ferguson, along with Alex Connolly, Immutable is building the infrastructure, platform, and growth solutions that empower developers to successfully launch and scale games. Immutable offers a full-stack gaming platform that includes Immutable Chain (a scalable Ethereum Layer 2 network), Immutable Passport (a gaming wallet and identity solution with over 5 million sign-ups), and Immutable Play (a growth and engagement platform designed to help games acquire and retain players).

Immutable supports some of the most successful Web3 games and is actively developing a title in partnership with one of the world's leading video game companies, Ubisoft. With more than 680 well-funded games — the largest share in the market — and major backing from investors such as Bitkraft and King River Capital, Immutable is pioneering the future of player-owned economies and composable game assets.

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SOURCE Immutable