Impact America Celebrates Launch on Fourth of July

Firm Pioneers Innovative Approach to Maximize Opportunity in Underserved Communities in the US through Investing in High-Growth Entrepreneurs

Jul 03, 2014, 15:13 ET from Impact America

NEW YORK, July 3, 2014 /PRNewswire/ -- The Fourth of July is a time to celebrate the freedoms at the heart of America, the Land of Opportunity. Yet substandard education, rising unemployment, heightened crime rates, and the widening income gap continue to persist across the country. The Washington Times reports that about 50 million Americans live below the poverty line and a record 47 million of them receive food stamps. With growing focus on the widening income gap and the need for innovative, results-oriented interventions, Impact America joins together with Prudential Financial, Inc. and PowerMoves.NOLA to celebrate its launch at the PowerMoves.NOLA Initiative on July 4th in New Orleans (live streamed nationwide) with the mission to Maximize Opportunity through its innovative approach to supporting best-in-class, diverse entrepreneurs directly improving the quality of life in underserved communities through Health & Wellbeing, Education, Essential Services, and Financial Security.

Founded by Kesha Cash and led by a team of accomplished entrepreneurs and industry veterans, finance experts, community development specialists, and pioneers in proven, game-changing organizational models, Impact America is an early-stage firm that supports high impact, high growth companies reaching massive underserved low to moderate income markets (often historically distressed), with a strong interest in minority-led enterprises.

Impact America is the evolution of Jalia Ventures, a minority-focused impact investing initiative founded in 2010 with the support of Josh Mailman and Serious Change, LP that was executed through a unique collaborative ecosystem which includes leading investors, accelerators, community organizations, university programs, and industry experts across the country. Building upon the success of Jalia Ventures' collaborative model, Impact America continues to grow its national support network through strategic working relationships with aligned organizations committed to pioneering new models of impact investing and community development such as Prudential Financial, PowerMoves.NOLA, Social Venture Network, Columbia School of International and Public Affairs, Columbia Business School Social Enterprise Program, Pace University Helene and Grant Wilson Center for Social Entrepreneurship, digitalundivided, Surdna Foundation, and SJF Institute.

Impact America unites this collaborative ecosystem through the opening of offices in Silicon Valley and Newark, New Jersey with support from Prudential. Prudential's partnership with Impact America is well aligned with the company's announcement at the White House on June 25, 2014 to build a $1 billion impact investment portfolio by 2020 to create positive social change and help individuals and communities achieve economic success. Prudential has been a leader in impact investing for decades, having formalized its impact investing program in 1976 and has continuously supported innovative, results-oriented programs. Working with Impact America, together the organizations can uphold the commitment to support diverse entrepreneurs pioneering market-driven solutions to some of our country's most pressing issues: Health and Wellbeing, Education, Essential Services, and Financial Security.

For information Impact America, visit To interview Impact America Founder Kesha Cash, contact Alissa Sears at  or 805-969-3744. For Prudential Financial, Inc., contact Harold Banks at 973-216-4833 or

SOURCE Impact America