STERLING, Va., Nov. 20, 2011 /PRNewswire/ -- Customer Relationship Metrics, L.C., today released a free webinar addressing issues that health insurance providers are facing in this era of healthcare reform . Today, approximately 70 percent of Americans are insured through employers, while 30 percent buy their insurance privately or are not covered at all. Thanks to healthcare reform legislation, that number will likely be reversed within the next two years.
To prepare for this shift, health insurance companies need to quickly become much more customer-centric, to avoid skyrocketing operational costs. These costs will be passed on to consumers and have the potential to cause premiums to soar. Since their main source of customer interactions is the call center, health insurance companies need to start preparing now for the inevitable influx of calls from customers who have never had to purchase their own insurance before. Waiting until these calls start to improve operations will mean losing business to other companies that have planned better for these changes. And if none of these companies make the necessary changes, further government intervention is guaranteed.
In the webinar, Dee Kohler, former vice president of customer service for Blue Cross/Blue Shield of Nebraska, discusses how the company is anticipating this coming deluge, and has begun preparing for it by exploring the transition from transactional-based reporting practices to experience-based metrics.
"It's imperative that we move from traditional methods of concentrating on transactions, to looking at factors like whether issues are resolved on the first call. It's all about looking at the relationship with the customer, and how easy it is for them to do business with us," said Kohler.
This transformation touches every aspect of the organization and required analysis of numerous functional areas. The review was enabled by the business intelligence expertise of Customer Relationship Metrics' CEO Dr. Jodie Monger. This webinar highlights best practices to be shared, as well as common points of failure to be avoided.
"Health insurance providers are being faced with some unique challenges right now. While some will undoubtedly put off making changes until they can't avoid it any longer, those that will be the leaders in the new world are starting to shift the way they work immediately," said Jim Rembach, Chief Spokesman for Customer Relationship Metrics, "It's really an issue of competitive advantages and avoidance – if you don't become more customer-centric, your competitors will take your business, or the government will be all over you."
For more information, you can view the full healthcare insurance crisis webinar here.
ABOUT CUSTOMER RELATIONSHIP METRICS, L.C.
Customer Relationship Metrics, L.C., headquartered in Sterling, Virginia, is a provider of managed call center analytics and advisory services. Customer Relationship Metrics' business intelligence solutions are focused on delivering full turnkey Customer Experience Analytics, Speech Analytics and Operational Analytics programs that transform unstructured data into actionable business insights. Customer Relationship Metrics uses SaaS data collection and reporting tools combined with subject matter expertise to significantly lower the in-house total cost of ownership and skilled personnel gap. Founded in 1993, its CEO, Dr. Jodie Monger, invented post-call surveying with the award-winning External Quality Monitoring Program (EQM™) and its proprietary Survey Calibration Process that transcribes customer comments and uses them for analysis and dispositioning data as needed. She was the founding Associate Director of Purdue University's Center for Customer-Driven Quality. For more information, visit their award-winning blog at http://www.metrics.net/blog, or their website at http://www.metrics.net.
SOURCE Customer Relationship Metrics, L.C.