Imperial Brands And Kerrygold Partner To Launch Irish Cream Liqueur, Setting New Gold Standard For Category

PALM BEACH GARDENS, Fla., Aug. 6, 2014 /PRNewswire/ -- Imperial Brands, Inc., best known for the recent success of Sobieski Vodka, today announced a new partnership with Irish dairy products brand, Kerrygold, to launch a superior Irish Cream that will top anything currently on the market. Kerrygold Irish Cream Liqueur offers the finest blend of natural Irish cream, aged Irish whiskey and luxurious chocolate, setting the 'new gold standard' for the category.

"This is an exceptional opportunity for both Imperial Brands, Inc. and Kerrygold to seize a dominant position and capture significant market share," said Chester Brandes, CEO of Imperial Brands. "We believe our product's superior taste and luxurious texture will make us a major player in the category within a very short time."

"One of the keys to this new product's exceptional taste profile is cream from Irish grass-fed cows," said Fergal McGarry, Global Director of Consumer Foods for the Irish Dairy Board. "Imperial Brands has the infrastructure and expertise needed to bring this exceptional product to Irish cream lovers. From our passionate dairy farmers to the homes of our consumers, we hold our brand to a level of quality unrivaled by our competitors. Imperial Brands, Inc. shares this mission with us, making our partnership a natural fit."

Kerrygold Irish Cream Liqueur will be available in Illinois and Florida at a suggested retail price of $19.99. For more information, visit www.kerrygoldirishcream.com.

ABOUT IMPERIAL BRANDS, INC.
Imperial Brands, Inc. is an importer and marketer of distinctive spirits and is most notably known for brands such as Sobieski Vodka, 4 Orange Vodka, and Sammy's Beach Bar Rum. Headquartered in Palm Beach Gardens, Fla., it is a U.S. subsidiary of Belvedere S.A., one of Europe's largest producers and distributors of white spirits and wines. Belvedere S.A. operates production and distribution units in Poland, France, United States, and other countries and additionally owns subsidiaries in Europe and South America. For more information, please visit www.ibrandsinc.com.

About Kerrygold/Irish Dairy Board:
The Irish Dairy Board is the marketing and selling cooperative created by Ireland's small dairy farmer co-ops and co-op creameries to export butter and cheeses all over the world. "Kerrygold" is the international brand of the Irish Dairy Board. Kerrygold butter and cheeses are widely sold in the United States in supermarkets and specialty food stores.

Images, samples and cocktail recipes are available upon request.

Photo - http://photos.prnewswire.com/prnh/20140805/133689
Logo - http://photos.prnewswire.com/prnh/20140805/133734

SOURCE Imperial Brands, Inc.; Kerrygold/Irish Dairy Board