IMRE Adds XLHealth to Healthcare Practice

BALTIMORE, Sept. 13 /PRNewswire/ -- IMRE, a full-service marketing agency, today announced the addition of XLHealth Corporation to its Healthcare practice. Baltimore-based XLHealth is a national leading provider of health care solutions focused on improving quality of care and reducing costs for underserved Medicare beneficiaries, including those with chronic health conditions.

"The stresses and costs of managing chronic conditions such as diabetes is a heavy load for many Medicare beneficiaries and a central issue within our nation's health care system," said Jim Murphy, vice president of marketing for XLHealth. "Through this partnership with IMRE, we hope to continue building community support for programs that address the needs of Medicare beneficiaries with chronic conditions and those who care for them."

IMRE is providing public relations services to assist the company in promoting Care Improvement Plus, a Medicare health plan designed to meet the needs of underserved beneficiaries and those living with chronic conditions such as diabetes and heart failure. Care Improvement Plus operates one of the nation's largest chronic condition Special Needs Plans, providing comprehensive Medicare coverage and a Part D prescription drug benefit, as well as additional services such as dental and vision coverage, and care and management support. Care Improvement Plus plans serve more than 85,000 Medicare beneficiaries across six states.

"Healthcare reform continues to be a major public policy issue for the United States," said Michael O'Brien, senior vice president and healthcare practice leader at IMRE. "We are very excited to be working with a forward-thinking company that has created a successful care management model to improve the nation's ailing Medicare system."

This campaign includes promoting XLHealth's expertise, educating seniors and caregivers on Special Needs Plans, as well as creating partnerships to help XLHealth reach an even broader audience and raise its profile within the industry.  

ABOUT IMRE

IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the healthcare industry. IMRE specializes in shaping consumer perception and inducing behavior change for healthcare brands and associations that include Pfizer, MedImmune, XLHealth, LifeCell, Nutricia, Johns Hopkins Medicine and the American Dental Association. Services include marketing, social marketing, digital, public relations and advertising. For more information, visit www.imrehc.com.

SOURCE IMRE