BALTIMORE, March 29, 2011 /PRNewswire/ -- IMRE, a full-service integrated marketing agency, today announced the addition of industry veteran Betty Lyn Eller as Vice President, Home, to its Home & Building leadership team. Eller will serve to enhance the structure of IMRE's Home & Building business unit by rounding out IMRE's unparalleled industry knowledge in the Building space with Eller's exceptional expertise in the Home decor arena.
Eller boasts 25 years of marketing communications experience in the Home furnishing and Home decor industries. At IMRE, Eller will set the direction and lead the charge for IMRE's engagement in the Home space. While IMRE has years of experience working on the building products side, Eller will lead and grow the business unit's decorative consumer products side, including furnishings, rugs, art, lighting, home accessories, flooring, outdoor furnishings, etc.
Before joining IMRE, Eller's career took her through all facets of the Home industry, including the consumer, manufacturing, and agency side of the business. On the consumer side, she served as Advertising Manager for O at Home magazine, Lifestyle Director for Shop Etc. magazine and Home Furnishings Director for Country Living magazine. On the manufacturing front, Eller served as Director of Advertising and Consumer Marketing for Drexel Heritage Furnishings, Inc. and Manager of Marketing Services at Masco Home Furnishings. Additionally, she has worked as an independent sales consultant for American Silk Mills and as a brand launch consultant for Schnadig International. On the agency side, Eller spent several years at Charles Fricke and Associates Advertising Agency in Raleigh, N.C., where she worked with Lineage Home Furnishings and Kittinger Furniture, among others.
"This extensive experience in the Home space has provided Betty Lyn with great insight into what manufacturers want and how consumers think about Home products," said Shawn Draper, Partner and Executive Vice President of IMRE's Home & Building divisions. "With Betty Lyn on our team, we can offer superior service to clients across the entire Home & Building spectrum and bring them the results they want."
Eller will be based in IMRE's Raleigh, N.C. office.
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IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Home & Building industry. IMRE specializes in driving demand and purchase for home, building and manufacturing clients that include Stanley Black & Decker, John Deere, Dal-Tile Corporation, The American Institute of Architects and many clients with sustainability marketing needs. Our services include social marketing, public relations, advertising, creative, research and emerging media. For more information, visit http://www.imrehb.com.