IMUSA and Sedano's Answer Autism's Call to Action
Apr 19, 2012, 08:10 ET
MIAMI, April 19, 2012 /PRNewswire/ -- IMUSA and Sedano's Supermarkets, both headquartered in South Florida, raised $63,000 during their 2012 campaign. It's the third year of their partnership to raise money and promote Autism awareness and research. Customers in all 34 Sedano's Supermarkets purchase $1 puzzle pieces.
IMUSA is the first cookware company to support Autism as its philanthropy of choice. Manny Gaunaurd, IMUSA president, today announced that, "Underwriting the first qualitative research for Hispanic families affected by Autism, launching fundraising events that support and promote awareness and research during Autism Awareness Month including the program with Sedano's Supermarkets, and leading Miami's 2012 Walk for Autism fundraising event, are ways that IMUSA supports Autism Speaks."
The CDC's new estimate of autism prevalence - 1 in 88 children in the United States - demands that Autism be recognized as a public health emergency.
No one is untouched by the pervasiveness of this condition with its profound effects on function and quality of life and its tremendous economic burden on families and society at large. Additionally, the annual cost of Autism in the United States is $126 billion annually, more than tripling the cost analysis from six years ago.
"These statistics are staggering and profound," says Manny Gaunaurd, president of IMUSA, the global leader in ethnic cookware. "Behind these numbers are real families, real individuals struggling every day. They are why IMUSA continues to work with Autism Speaks as our philanthropy of choice."
"Three years ago, we forged a proud partnership with IMUSA and Autism Speaks to give back to the community we serve. Together, IMUSA, Sedano's management, staff, and customers have raised about $150,000 to benefit Autism Speaks," reports Javier Herran, Sedano's Supermarkets.
IMUSA is a leading ethnic housewares brand with deep roots in Latin America and the United States that offers hundreds of affordable housewares products including gadgets, cookware, appliances, cleaning, food storage, espresso, and ethnic specialty items. IMUSA quality has been tested and handed down by homemakers who have been cooking for their families for more than 70 years. Please visit http://imusausa.com
MEDIA: Please visit: http://imusaeditorialsite.com
CONTACT: Lauren Peck, ofc: 312/589-1090, [email protected]
Founded in Hialeah, Florida in 1962 by the Herran and Guerra families, Sedano's Supermarkets has grown to become the number-one Hispanic retailer in the United States. Sedano's Supermarkets caters to Florida's booming Hispanic community with more than 3,000 employees and 34 locations in Miami-Dade, Broward, Palm Beach, Orange and Osceola counties. As the largest, independently owned, Hispanic supermarket chain, Sedano's Supermarkets is recognized for its excellent customer service, ethnic product offering and competitive prices.
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SOURCE IMUSA; Sedano's
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