In a New Book, THE HAPPINESS ADVANTAGE, Shawn Achor Shows Why Our Most Commonly Held Formula for Success is Backwards

NEW YORK, Sept. 14 /PRNewswire/ -- Most people believe that success leads to happiness. We think, if I hit my sales target, then I'll be happy. Once we survive this economic downturn, then I'll be happy. But in THE HAPPINESS ADVANTAGE: The Seven Principles of Positive Psychology that Fuel Success and Performance at Work (Broadway Books; September 14, 2010; $25.00), Shawn Achor shows us, through a decade of cutting-edge research in the field of positive psychology and neuroscience, that this formula is backwards—happiness is the precursor to success, not merely the result. This new formula, "the happiness advantage," results when you raise your happiness and thereby your success rates and can work smarter and faster.

In the book, Achor distills his research into seven practical, actionable strategies to raise happiness and performance at work. A must-read for anyone trying to excel—or lead others to perform—in a world of increasing negativity, stress and workloads; THE HAPPINESS ADVANTAGE isn't only about how to become happier at work, it's about how to reap the benefits of a happier and more positive mindset to achieve extraordinary results at work, at school, and in life.

For more information, please visit: www.ShawnAchor.com, and for speaking or training opportunities, visit www.internationalspeakers.com.

SHAWN ACHOR is one of the world's leading experts on human potential. Trained by the foremost pioneers in the field of positive psychology, he helped design the famed "happiness" course, the most popular at Harvard University at the time. In 2009 alone, Shawn lectured in 42 different countries on how happiness affects performance. He is the founder of Good Think Inc., a consulting firm that uses research to enhance individual achievement and cultivate a more productive workplace. Achor's lectures on the science of happiness have received attention in the New York Times, the Boston Globe, and the Wall Street Journal, and on CNN and NPR.

iSB GLOBAL, a family of companies including flagship brand International Speakers Bureau, is a perennial leader in the speaking industry and also creates, owns, and represents leading brands in education and entertainment.

The Happiness Advantage by Shawn Achor

On-sale: September 14, 2010; Broadway Books; ISBN: 978-0-307-59154-8; Hardcover; 272 pages; Price: $25.00

SOURCE Good Think Inc.