NEW YORK, May 17, 2023 /PRNewswire/ -- The in-app advertising market is estimated to grow by USD 199.21 billion from 2022 to 2027. However, the growth momentum will progress at a CAGR of 20.5% during the forecast period. This in-app advertising market report extensively covers market segmentation by application (messaging, online shopping, gaming, entertainment, and others), type (banner ads, interstitial ads, rich media ads, video ads, and native ads), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The market share growth by the messaging segment will be significant for overall market growth during the forecast period. The segment includes all forms of messaging apps, such as social messaging, business messaging, and chat apps, that allow users to communicate with each other through text, voice, or video. Furthermore, Sponsored Messages are a type of in-app advertising, where advertisers pay to display their messages in a user's Messages app. The growing use of smartphones is the key factor that drives the growth of the global in-app advertising market. The growing popularity of smartphones increases the number of downloadable mobile applications as well as leads to increased opportunities for in-app advertising. The number of smartphone users worldwide is expected to grow to 4.3 billion by 2023. Thus, this rapid growth in smartphone usage has created a huge opportunity for companies to reach consumers through in-app advertising. Technavio offers in-depth market insights that assist global businesses to obtain growth opportunities Download a Sample report!
In-app Advertising Market Insights -
- Vendors: 15+, including Adscompass, Alphabet Inc., Amazon.com Inc., Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, Hitapps , IDS Logic, InMobi Pte. Ltd., Mobio Global Ltd., PubMatic Inc., RevX , Tremor International Ltd, TUNE Inc., Azerion Group N.V, Yahoo, and zoomd technologies Ltd., among others
- Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
- Segments: application (messaging, online shopping, gaming, entertainment, and others), type (banner ads, interstitial ads, rich media ads, video ads, and native ads), and geography (North America, Europe, APAC, South America, and Middle East and Africa)
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In-app advertising market - Vendor Insights
The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including Adscompass, Alphabet Inc., Amazon.com Inc., Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, Hitapps, IDS Logic, InMobi Pte. Ltd., Mobio Global Ltd., PubMatic Inc., RevX, Tremor International Ltd, TUNE Inc., Azerion Group N.V, Yahoo, and zoomd technologies Ltd.
In-app Advertising Market – Market Dynamics
Major Trends -
- Growing in-app purchases are an emerging trend in the global in-app advertising market growth.
- In-app purchases allow users to purchase digital goods and services within the apps such as virtual articles, premium content, or subscription services, which has created new revenue streams for mobile app developers and increased opportunities for in-app advertising.
- Through advertising within mobile apps, companies can target users who are already engaged with the app and are more likely to make in-app purchases.
- Hence, such trends will fuel the market growth of in-app advertising during the forecast period.
Key challenges -
- Growth in ad-blocking software is a major challenge hindering the growth of the global in-app advertising market.
- Ad-blocking software is designed to prevent ads from being displayed on websites and mobile applications.
- This has led to a decrease in the effectiveness of in-app advertising. There were around 650 million devices using ad-blocking software worldwide in 2018. That number grew to more than 780 million in 2021.
- Hence, rapid growth in the use of ad-blocking software has had a significant impact on the advertising industry, including the in-app advertising market.
- Thus, in conclusion, the growth of ad-blocking software will have a significant impact on the growth of the global in-app advertising market during the forecast period.
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The in-app advertising market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.
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What are the key data covered in this In-app Advertising Market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the in-app advertising market between 2023 and 2027
- Precise estimation of the size of the in-app advertising market and its contribution to the market with a focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the in-app advertising market across North America, Europe, APAC, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of in-app advertising market vendors
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In-app Advertising Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 20.5% |
Market growth 2023-2027 |
USD 199.21 billion |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
19.77 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 42% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adscompass, Alphabet Inc., Amazon.com Inc., Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, Hitapps , IDS Logic, InMobi Pte. Ltd., Mobio Global Ltd., PubMatic Inc., RevX , Tremor International Ltd, TUNE Inc., Azerion Group N.V, Yahoo, and zoomd technologies Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents:
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global in-app advertising market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global in-app advertising market 2017 - 2021 ($ billion)
- 4.2 Application Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ billion)
- 4.3 Type Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Application
- 6.1 Market segments
- Exhibit 30: Chart on Application - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
- 6.2 Comparison by Application
- Exhibit 32: Chart on Comparison by Application
- Exhibit 33: Data Table on Comparison by Application
- 6.3 Messaging - Market size and forecast 2022-2027
- Exhibit 34: Chart on Messaging - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Messaging - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Messaging - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Messaging - Year-over-year growth 2022-2027 (%)
- 6.4 Online shopping - Market size and forecast 2022-2027
- Exhibit 38: Chart on Online shopping - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Online shopping - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Online shopping - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Online shopping - Year-over-year growth 2022-2027 (%)
- 6.5 Gaming - Market size and forecast 2022-2027
- Exhibit 42: Chart on Gaming - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Data Table on Gaming - Market size and forecast 2022-2027 ($ billion)
- Exhibit 44: Chart on Gaming - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Gaming - Year-over-year growth 2022-2027 (%)
- 6.6 Entertainment - Market size and forecast 2022-2027
- Exhibit 46: Chart on Entertainment - Market size and forecast 2022-2027 ($ billion)
- Exhibit 47: Data Table on Entertainment - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
- Exhibit 49: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)
- 6.7 Others - Market size and forecast 2022-2027
- Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
- 6.8 Market opportunity by Application
- Exhibit 54: Market opportunity by Application ($ billion)
- Exhibit 55: Data Table on Market opportunity by Application ($ billion)
7 Market Segmentation by Type
- 7.1 Market segments
- Exhibit 56: Chart on Type - Market share 2022-2027 (%)
- Exhibit 57: Data Table on Type - Market share 2022-2027 (%)
- 7.2 Comparison by Type
- Exhibit 58: Chart on Comparison by Type
- Exhibit 59: Data Table on Comparison by Type
- 7.3 Banner ads - Market size and forecast 2022-2027
- Exhibit 60: Chart on Banner ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Data Table on Banner ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 62: Chart on Banner ads - Year-over-year growth 2022-2027 (%)
- Exhibit 63: Data Table on Banner ads - Year-over-year growth 2022-2027 (%)
- 7.4 Interstitial ads - Market size and forecast 2022-2027
- Exhibit 64: Chart on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 65: Data Table on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 66: Chart on Interstitial ads - Year-over-year growth 2022-2027 (%)
- Exhibit 67: Data Table on Interstitial ads - Year-over-year growth 2022-2027 (%)
- 7.5 Rich media ads - Market size and forecast 2022-2027
- Exhibit 68: Chart on Rich media ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 69: Data Table on Rich media ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 70: Chart on Rich media ads - Year-over-year growth 2022-2027 (%)
- Exhibit 71: Data Table on Rich media ads - Year-over-year growth 2022-2027 (%)
- 7.6 Video ads - Market size and forecast 2022-2027
- Exhibit 72: Chart on Video ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 73: Data Table on Video ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 74: Chart on Video ads - Year-over-year growth 2022-2027 (%)
- Exhibit 75: Data Table on Video ads - Year-over-year growth 2022-2027 (%)
- 7.7 Native ads - Market size and forecast 2022-2027
- Exhibit 76: Chart on Native ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 77: Data Table on Native ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 78: Chart on Native ads - Year-over-year growth 2022-2027 (%)
- Exhibit 79: Data Table on Native ads - Year-over-year growth 2022-2027 (%)
- 7.8 Market opportunity by Type
- Exhibit 80: Market opportunity by Type ($ billion)
- Exhibit 81: Data Table on Market opportunity by Type ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 82: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 83: Chart on Market share by geography 2022-2027 (%)
- Exhibit 84: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 85: Chart on Geographic comparison
- Exhibit 86: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2022-2027
- Exhibit 87: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 89: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.4 Europe - Market size and forecast 2022-2027
- Exhibit 91: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 92: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 93: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.5 APAC - Market size and forecast 2022-2027
- Exhibit 95: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 96: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 97: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 99: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 100: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 101: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 103: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 104: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 105: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 107: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 108: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 109: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 110: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 111: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 112: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 113: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 114: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 India - Market size and forecast 2022-2027
- Exhibit 115: Chart on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 116: Data Table on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 117: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 118: Data Table on India - Year-over-year growth 2022-2027 (%)
- 9.11 Germany - Market size and forecast 2022-2027
- Exhibit 119: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 120: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 121: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 122: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.12 UK - Market size and forecast 2022-2027
- Exhibit 123: Chart on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 124: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 125: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 126: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 127: Market opportunity by geography ($ billion)
- Exhibit 128: Data Tables on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 129: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 130: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 131: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 132: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 133: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 134: Matrix on vendor position and classification
- 12.3 Adscompass
- Exhibit 135: Adscompass - Overview
- Exhibit 136: Adscompass - Product / Service
- Exhibit 137: Adscompass - Key offerings
- 12.4 Alphabet Inc.
- Exhibit 138: Alphabet Inc. - Overview
- Exhibit 139: Alphabet Inc. - Business segments
- Exhibit 140: Alphabet Inc. - Key news
- Exhibit 141: Alphabet Inc. - Key offerings
- Exhibit 142: Alphabet Inc. - Segment focus
- 12.5 Bidease inc.
- Exhibit 143: Bidease inc. - Overview
- Exhibit 144: Bidease inc. - Product / Service
- Exhibit 145: Bidease inc. - Key offerings
- 12.6 BYYD Inc
- Exhibit 146: BYYD Inc - Overview
- Exhibit 147: BYYD Inc - Product / Service
- Exhibit 148: BYYD Inc - Key offerings
- 12.7 Coalition Technologies LLC
- Exhibit 149: Coalition Technologies LLC - Overview
- Exhibit 150: Coalition Technologies LLC - Product / Service
- Exhibit 151: Coalition Technologies LLC - Key offerings
- 12.8 Digital Hamster SL
- Exhibit 152: Digital Hamster SL - Overview
- Exhibit 153: Digital Hamster SL - Product / Service
- Exhibit 154: Digital Hamster SL - Key offerings
- 12.9 Dot Com Infoway
- Exhibit 155: Dot Com Infoway - Overview
- Exhibit 156: Dot Com Infoway - Product / Service
- Exhibit 157: Dot Com Infoway - Key offerings
- 12.10 IDS Logic
- Exhibit 158: IDS Logic - Overview
- Exhibit 159: IDS Logic - Product / Service
- Exhibit 160: IDS Logic - Key offerings
- 12.11 InMobi Pte. Ltd.
- Exhibit 161: InMobi Pte. Ltd. - Overview
- Exhibit 162: InMobi Pte. Ltd. - Product / Service
- Exhibit 163: InMobi Pte. Ltd. - Key offerings
- 12.12 Mobio Global Ltd.
- Exhibit 164: Mobio Global Ltd. - Overview
- Exhibit 165: Mobio Global Ltd. - Product / Service
- Exhibit 166: Mobio Global Ltd. - Key offerings
- 12.13 RevX
- Exhibit 167: RevX - Overview
- Exhibit 168: RevX - Product / Service
- Exhibit 169: RevX - Key offerings
- 12.14 Tremor International Ltd
- Exhibit 170: Tremor International Ltd - Overview
- Exhibit 171: Tremor International Ltd - Product / Service
- Exhibit 172: Tremor International Ltd - Key offerings
- 12.15 TUNE Inc.
- Exhibit 173: TUNE Inc. - Overview
- Exhibit 174: TUNE Inc. - Product / Service
- Exhibit 175: TUNE Inc. - Key offerings
- 12.16 Yahoo
- Exhibit 176: Yahoo - Overview
- Exhibit 177: Yahoo - Product / Service
- Exhibit 178: Yahoo - Key offerings
- 12.17 zoomd technologies Ltd.
- Exhibit 179: zoomd technologies Ltd. - Overview
- Exhibit 180: zoomd technologies Ltd. - Product / Service
- Exhibit 181: zoomd technologies Ltd. - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 182: Inclusions checklist
- Exhibit 183: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 184: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 185: Research methodology
- Exhibit 186: Validation techniques employed for market sizing
- Exhibit 187: Information sources
- 13.5 List of abbreviations
- Exhibit 188: List of abbreviations
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