In Celebration of Hispanic Heritage Month, Lanugo Unveils Its New Spanish Language Book Series

Alarming statistics in the U.S. - Last year only 1.5% of the children's books published were about Latinos

Sep 25, 2013, 09:30 ET from Lanugo

MIAMI, Sept. 25, 2013 /PRNewswire/ -- Lanugo, a Miami-based company, born from a Latina mom's desire for kids-oriented Spanish language products is unveiling the first book of its highly anticipated children's reading series in September honoring Hispanic Heritage Month. Lanugo embraces the richness of Hispanic culture and supports Latina mothers in the U.S. to encourage early interest and pride while raising bilingual and bicultural children. The new book series concept was developed by Lanugo Co-Founder Carla Curiel and written by Maria Alejandra Fondeur, a Latina graduate from Harvard in early childhood education.

"Every month is a true celebration of being Hispanic in the United States of America," said Co-Founder Carla Curiel. "Hispanic Heritage Month will be even more special this year with the perfect timing to share the news of our upcoming Spanish Language book series that will launch in November. The books came to be when we felt there was a need in the U.S. Hispanic community for more Latino inspired and culturally related reading material."

The first Lanugo characters' book "Flying with Quique" ("Volando con Quique") was devised with the goal of introducing children to Latino influenced music with its unique repetition and rhyme through the adventurous spirited storytelling by father and son, Don Juan and Quique. Don Juan el queztal is a proud, coqueto and self-confident caballero. He offers vast knowledge about Latin art and of course, the many Latin dances, which he loves to teach his son Quique and his friends.  Quique loves to sing, dance and fly just like su papa, but although he has many similarities to his dad, he also has his own charm.

Each of the upcoming books will focus on promoting particular aspects of the Hispanic culture through Lanugo's various animated and fun loving characters with their unique Latino related messages. Meet the Lanugo characters:

Lanugo's first book "Flying with Quique" is available for pre-order via and shipment will begin in early November.

Why the name Lanugo?
Lanugo, derived from the Latin word "lana," is the coat of delicate downy hairs that covers a newborn infant for protection and warmth within the womb.

Latina moms are known for, and usually stereotyped as, being over-protective and over-loving mamas, therefore the word Lanugo portrays perfectly those innate "Mama Patas" characteristics of the Mama Latinas: warm, cuddly and protective

Lanugo concept came to be when one of the co-founders, Carla Curiel, realized the need for high-quality design kid-oriented products targeting Latinos in the United States that highlight the richness of Hispanic culture and support Mamas similar to her that understand the challenges of raising nuestros hijos bilingues, and who see the value of passing on 'nuestros valores.' The Lanugo world is not about learning Spanish, but about embracing our Latino lifestyle, teaching our children about the richness of our cultures, and proudly sharing heritage, traditions and beliefs from one generation to the next.

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Jose Boza
The Boza Agency