Technavio has been monitoring the in-game advertising market and it is poised to grow by USD 10.97 billion during 2020-2024, progressing at a CAGR of almost 20% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.
Based on segmentation by platform, which is the leading segment in the market? Mobile is the leading segment in the market.
At what rate is the market projected to grow? The market is projected to accelerate at a CAGR of almost 20%
Who are the top players in the market? Alphabet Inc., Anzu Ltd., Electronic Arts Inc., engage, MediaSpike Inc., Motive Interactive Inc., Playwire Media LLC, RapidFire Inc. are the top players in the market.
What are the key market drivers and challenges? The increasing popularity of mobile gaming is driving the growth of the market. However, the growing use of advertisement blocking solutions will hamper market growth.
How big is the APAC market? 41% of the market's growth will originate from APAC during the forecast period.
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The market is concentrated, and the degree of concentration will accelerate during the forecast period. Alphabet Inc., Anzu Ltd., Electronic Arts Inc., engage, MediaSpike Inc., Motive Interactive Inc., Playwire Media LLC, and RapidFire Inc. are some of the major market participants. Although the increasing popularity of mobile gaming will offer immense growth opportunities, the growing use of advertisement blocking solutions is likely to pose a challenge for the market vendors. In a bid to help players strengthen their market foothold, this in-game advertising market forecast report provides a detailed analysis of the leading market vendors. The report also empowers industry honchos with information on the competitive landscape and insights into the different product offerings offered by various companies.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The in-game advertising market report covers the following areas:
In-Game Advertising Market Size
In-Game Advertising Market Trends
In-Game Advertising Market Industry Analysis
This study identifies the increase in the number of gamers and a growing partnership between advertisers and video game companies as one of the prime reasons driving the In-Game Advertising Market growth during the next few years.
Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio's in-depth research has direct and indirect COVID-19 impacted market research reports.Register for a free trial today and gain instant access to 17,000+ market research reports.
CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will assist in-game advertising market growth during the next five years
Estimation of the in-game advertising market size and its contribution to the parent market
Predictions on upcoming trends and changes in consumer behavior
The growth of the in-game advertising market across APAC, Europe, MEA, North America, and South America
Analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of in-game advertising market vendors
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Table of Contents:
Value chain analysis
Market segment analysis
Market size 2019
Market outlook: Forecast for 2019 - 2024
Five Forces Analysis
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market Segmentation by Platform
Comparison by Platform
Mobile - Market size and forecast 2019-2024
Computing - Market size and forecast 2019-2024
Console - Market size and forecast 2019-2024
Market opportunity by Platform
North America - Market size and forecast 2019-2024
APAC - Market size and forecast 2019-2024
Europe - Market size and forecast 2019-2024
MEA - Market size and forecast 2019-2024
South America - Market size and forecast 2019-2024
Key leading countries
Market opportunity by geography
Drivers, Challenges, and Trends
Volume driver - Demand led growth
Volume driver - Supply led growth
Volume driver - External factors
Volume driver - Demand shift in adjacent markets
Price driver - Inflation
Price driver - Shift from lower to higher priced units
Market positioning of vendors
Electronic Arts Inc.
Motive Interactive Inc.
Playwire Media LLC
Scope of the report
Currency conversion rates for US$
List of abbreviations
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