In Stores and Online, Tyson Foods Launches a March Tourney Time Promotion That's a Slam Dunk for Retailers

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Mar 25, 2011, 11:05 ET

SPRINGDALE, Ark., March 25, 2011 /PRNewswire/ -- Consumers will have multiple ways to save on their favorite Tyson® deli products, and enter to win prizes during the 2011 March college basketball tournament time.

Tyson is partnering with Marzetti® Dips for the Flavorful Four promotion, which is expected to be featured in approximately 7,000 stores and online at TysonFlavorfulFour.com. Consumers can save on Tyson Wings and Boneless Wings plus Marzetti® Dips. In-store POS features a 2-D barcode that consumers can snap with their smartphone to enter the sweepstakes directly from their mobile device. Online, consumers can vote for their favorite wing and dip combination to be entered to win instant prizes and for a chance at the grand prize of an all-expenses paid trip to a college basketball game of their choice. Look for it March 7, 2011 - April 15, 2011.

Consumers can also play for a chance to win prizes on Facebook in the "Are You Game" DeliAnytime Challenge where consumers can qualify simply by "liking" DeliAnytime on Facebook. Every game day during the tournament, March 15th- April 4th, a new challenge will be revealed giving consumers the opportunity to participate for the chance to win prizes like coupons, gift cards, Tyson deli products, and more.

Eric Le Blanc, Director of Sales Development for Tyson Deli, stated, "Social networking sites like Facebook are a fun way to enhance consumers' experience with our products from the retailer's deli."

"Tyson enjoys a wonderful partnership with Marzetti," continued Le Blanc. "Wings and dips are a natural addition to a March tournament party at home."

About Tyson Foods

Tyson Foods, Inc. (NYSE: TSN), founded in 1935 with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

SOURCE Tyson Foods, Inc.