In the Bag: Theodent™ Included in Gift Bags at The 46th Annual CMA Awards®

Oct 25, 2012, 13:38 ET from Theodent

NEW ORLEANS, Oct. 25, 2012 /PRNewswire/ -- Theodent™ chocolate-based toothpaste may find its way home with some of Country Music's biggest stars attending "The 46th Annual CMA Awards." The fluoride-free toothpaste will be included in the official gift bag at this year's CMA Awards. The program, billed as "Country Music's Biggest Night™," airs Nov. 1 at 8p eastern/7p central on ABC.

"The inclusion of Theodent™ in the gift bag/lounge at the CMA Awards will put our product in the hands of some of Country Music's biggest stars," said Arman Sadeghpour, Theodent™ chief executive officer. "We're hoping this visibility will catapult the brand of our product, which is in its first year of sales." CMA Awards presenters and performers include a long list of megastars including Kenny Chesney, Lady Antebellum, Brad Paisley, Carrie Underwood and more.

Theodent™ contains Rennou™, a propriety blend that contains an extract of chocolate plus other minerals that work together to strengthen teeth.  Rennou™ causes the calcium and phosphorus that is also contained in human saliva to stimulate new enamel growth.  Rennou™ was discovered by a team of New Orleans researchers who found that it actually caused microscopic unit crystals of the tooth enamel to grow larger, resulting in stronger teeth.   The New Orleans-based company provided 80 boxes of Theodent™ 300, a luxury version  that retails for $99.99 for inclusion in the gift bag/lounge.  

Theodent™ Classic ($9.99 suggested retail) is available at Whole Foods Markets nationwide, Raley's in California and online at  Extra-strength Theodent™ 300, which is included in the CMA Awards gift bags, is available through, select cosmetic dentists and medical professionals.

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About the CMA Awards:
The CMA Awards nominees and winners are determined by the 11,000 industry professional members of CMA, which was formed in 1958 as the first trade organization to promote an individual genre of music. The first "CMA Awards Banquet and Show" was held in 1967. The following year, the CMA Awards was broadcast on NBC television for the first time – making it the longest-running annual music awards program on network television. The show aired on NBC through 1971 and on the CBS Television Network from 1972 through 2005. In 2006, the Awards moved to ABC which will be the network home of the CMA Awards through 2021.

"The 46th Annual CMA Awards" is a production of the Country Music Association. Robert Deaton is the Executive Producer, Paul Miller is the Director, and David Wild is the writer. The special will be shot in high definition and broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound.

SOURCE Theodent