Inbound Marketers Can Now Add Good Influence™ Referral Marketing to HubSpot

Zaptitude's Good Influence Referral Marketing Platform Now Integrated with Leading Marketing Automation Platform

Nov 17, 2015, 15:14 ET from Zaptitude

MORRISTOWN, N.J., Nov. 17, 2015 /PRNewswire/ -- Zaptitude, the company dedicated to helping businesses maximize sales through customer referrals with its patent-pending, cloud-based platform Good Influence™, today announced that it now integrates with HubSpot. The integration provides inbound marketers leveraging the HubSpot automation platform to easily add scalable referral marketing programs to their plans. These marketers will have the ability to:

  • Easily launch, manage, measure and optimize powerful B2C or B2B customer referral programs
  • Access full, closed-loop reporting from social share to referral, and all the way through to conversion
  • A/B test multiples campaigns, creatives and incentives to see the how each performs
  • Instantly add new leads generated by Good Influence campaigns to HubSpot.

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Good Influence was developed with a unique purpose: to help organizations use the positive influence of existing customers to drive new customers. The platform, which is fueled by a patent-pending technology, combines the power of traditional, social and digital media to give businesses the tools to encourage referrals across all channels, and then accurately attribute conversions. The New York Times has reported that 65 percent of new business comes from referrals, yet 72 percent of marketers fail to leverage this successful tactic, often because they simply don't have a formal referral program in place.

With Good Influence, sales and marketing professionals are able to easily harness the power of their best customers and offer them customized incentives to refer new customers via social channels, email, text or any channel that's convenient to them. Referrers can track the progress of their referrals on their own dashboard and see how close they are to earning their rewards.

Good Influence for B2B was released in October 2015 to address the unique needs of business-to-business marketers who face longer and more complex sales cycles – many of whom rely on marketing automation platforms like HubSpot to drive their content marketing programs.

This latest integration – on the heels of integrations with Marketo, PayPal and Salesforce – makes it easy for marketers to add powerful, scalable referral marketing programs to their inbound marketing plans. "Integrating Good Influence with HubSpot empowers marketers to add customizable, measurable referral programs to their already powerful inbound programs," says Zaptitude CEO, Dan Lynn. "These are savvy marketers who are already working hard to attract and engage customers with high quality content. Referral marketing fits naturally with the work they're already doing, and delivers valuable new customers at a relatively low-cost per acquisition."

HubSpot is the world's leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 16,000 customers in more than 90 countries use HubSpot's software, services, and support to transform the way they attract, engage, and delight customers. HubSpot's inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Sidekick, HubSpot's award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA and has offices in Dublin, Ireland, Sydney, Australia, Singapore, and Portsmouth, NH.

To learn more about adding powerful referral marketing campaigns to your inbound marketing programs, contact Zaptitude via email or visit

About Zaptitude

Zaptitude is dedicated to helping companies maximize sales through customer referrals. Our patent-pending, cloud-based platform, Good Influence, uses the social media influence of existing customers to drive new customers at scale. Good Influence offers companies a powerful set of referral marketing engagement tools including refer-a-friend, gamification, couponing, and more, to easily and cost-effectively launch, manage, and measure large-scale, custom referral campaigns across leading social channels. Our ground-breaking real-time optimization engine helps marketers determine the optimal mix of incentives that delivers the greatest results at the lowest possible cost.  Our innovative reporting technology tracks the ripple effect of each referral and its resulting sales so marketers can understand their most influential customers and the ROI of each campaign.

Founded in 2012 by a team of award-winning entrepreneurs and technologists, Zaptitude is proudly headquartered in Morristown, NJ. Current clients include major retail, CPG and non-profit brands that have seen measurable growth in brand awareness, brand engagement and revenue. Learn more at    

SOURCE Zaptitude