Incentives to get Families on Board - Will They Help the Lates Travel Market?

Aug 12, 2013, 10:58 ET from

BRIGHTON, England, August 12, 2013 /PRNewswire/ --

It has been well documented that the agent travel market has struggled to retain profits and revenue this summer, despite new legislation being mooted in the commons effectively banning people from taking their children on holidays outside of the school holidays.

So what can be done to encourage family travel during peak season when budgets are tight?  FREE CHILD PLACES of course. is no different, having promoted a range of offers throughout the summer.  However the most attractive remains family-focused cost-saving.  Which is why their KIDS GO FREE incentive running this week is so attractive to families and groups alike.

Unlike most child-free offers, only one accompanying, full-price adult is required per purchase, which makes it attainable for more non-traditional families than typical travel offers.

"It's a great incentive to help give agent sales a boost at a time when the reliance on ancillary revenue is as important as it's ever been.  Plus, since it doesn't require a two-parent family booking, it's a great way to publicise the friendlier face of travel" - Norman Turner, Product Director.

Offer is available for travel any time within the next 12 months within the Balearics and Canaries (excl. Menorca).  Please visit the website for full promotion terms and conditions.

During the offer booking window, prices shown on website and via XML will be the discounted prices, i.e., no need to enter promotional codes, the reduced pricing will be straight in front of you.  Easy peasy!

Previously made bookings cannot be cancelled and re-booked. Any bookings which are identified as such on our de-duplication report will be charged at the original price.