ATLANTA, May 22, 2017 /PRNewswire/ -- InComm, a leading prepaid product and transaction services company, today announced it has partnered with Sony Interactive Entertainment HK Ltd (SIEH) to deliver leading edge promotional tools in the Hong Kong market.
InComm's promotional tools enable merchants to rapidly execute value-added offers on existing gift cards. This is enabled by a campaign specific micro-site where consumers are directed to easily claim their offer, and is supported by in-store and online marketing tools to drive awareness, including robust fraud tools to mitigate risks for brand partners.
"We continually look for ways to help our partners engage with their customers, drive sales and improve brand perception" said Mark Singer, Regional Senior Vice President of Asia at InComm. "This is another example of how working with our key partners we delivered a program under tight timelines to help drive sales with a unique promotional campaign."
"We appreciate the responsiveness and flexibility of InComm's promotional platform and team" said Jacqueline Chiu, Head of Network Business from Sony Interactive Entertainment HK Ltd (SIEH). "Partnering with such a reputable and resourceful company as InComm will help us to significantly grow the PlayStation®Plus and PlayStation®Store business with and for our retail partners."
InComm's on-going investment in promotional tools positions the company to continue to transform how gift cards are purchased by tying together physical and digital channels to deliver an engaging experience. Karl Denzer, Senior Vice President of Emerging Technologies at InComm adds "We have executed similar cross-channel programs in Japan, Australia, the US, UK, The Netherlands and Italy, and we continually look for ways to codify best practices and enhance the process to drive value for our partners".
Leveraging deep integrations into retailers' point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 500,000 points of retail distribution. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 206 global patents, InComm is headquartered in Atlanta with a presence in more than 30 countries. Learn more at www.incomm.com or connect with us on www.twitter.com/incomm, www.facebook.com/incomm, www.linkedin.com/company/incomm or www.incomm.com/blog.