Increasing Consumer Engagement Driving Factor for Multi-Billion Dollar Digital Advertising Industry; Company Reaches Milestone with Inclusion in 2016 MSCI Global Micro Cap Index

Jun 01, 2016, 08:30 ET from FN Media Group LLC

CORAL SPRINGS, Florida, June 1, 2016 /PRNewswire/ --

An increased arsenal of digital tools, data tracking platforms and new technologies have more companies choosing to allocate their advertising spending in the digital realm with hopes of engaging more with their consumer bases.  Latest offerings of many types of tracking data products and marketing solutions across global platforms continue to meet the advertising needs of digital marketing providers.

Today's milestone achievement in the markets today are:  IDI, Inc. (NYSE: IDI), a data and analytics company, today announced that it has been added to the 2016 MSCI Global Micro Cap Index following the conclusion of the annual reconstitution on May 31, 2016, according to the update of the preliminary list of reconstitution additions and deletions posted on May 12, 2016.

Read the full IDI Press Release at:

The MSCI Global Micro Cap Index captures micro cap representation across 23 Developed Markets (DM) countries. With 5,784 constituents, the index covers approximately 1% of the free float-adjusted market capitalization in each country.  "We are pleased to be selected for inclusion in the 2016 MSCI Global Micro Cap Index," stated Derek Dubner, CEO of IDI, Inc. "This has been an exciting year for IDI, and we expect this milestone to increase our visibility to the global investor community."

In other marketing/digital advertising/data tracking developments of note:  B.O.S. Better Online Solutions Ltd. (NASDAQ: BOSC), a global provider of Supply Chain solutions to enterprises and its division BOS STOCK, a data collection solution for logistics management in stores and warehouses as well as BOS Mfgr., a production line tracking solution, reported its financial results for the first quarter of fiscal year 2016.  Highlights of the first quarter of 2016 results:  - Revenues grew by 38% over the comparable quarter last year. - Net profit amounted to $220,000 as compared to a net loss of $23,000 in the comparable period last year. - Net profit, on a NON GAAP basis, amounted to $314,000 as compared to a net profit of $33,000 in the comparable period last year.  Read the full financial report at

The Healthcare Financial Management Association (HFMA) recently announced that, following rigorous review, TransUnion Healthcare (NYSE: TRU) has once again achieved the "Peer Reviewed by HFMA®" designation for its: - TransUnion Healthcare ClearIQ Insurance Eligibility - TransUnion Healthcare ClearIQ Financial Assessment including Charity Wizard - TransUnion Healthcare ClearIQ Patient Payment Estimation - TransUnion Healthcare Insurance Coverage Discovery (eScan).

Karen van Bergen, chief executive officer of Omnicom Public Relations Group, has been named to Advertising Age's 2016 "Women to Watch" list. Van Bergen is one of 23 women honored by the marketing and media trade publication's prestigious annual list, which recognizes the most accomplished women in marketing today.  Van Bergen was appointed chief executive officer of Omnicom Public Relations Group, part of the DAS Group of Companies which is a division of Omnicom Group Inc. (NYSE: OMC) in February. In this role, she oversees 11 public relations and public affairs brands within Omnicom, including FleishmanHillard, Ketchum and Porter Novelli. Prior to that, van Bergen served as CEO of Porter Novelli. Over three years under her leadership, the agency experienced a significant transformation-marked by growth and award-winning work and capped by recognition as a 2014 PRWeek Best Place to Work-a result of van Bergen's steadfast focus on talent.

YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, recently announced their partnership with, the leading video private exchange software provider, with a mission to help premium publishers embrace programmatic video in a controlled and transparent manner. The integration between YuMe's comprehensive demand side platform (DSP), YuMe for Advertisers (YFA) and's supply side platform (SSP), will give advertisers and agencies access to premium video inventory online and on mobile across the globe. is leading provider of third party publishing & news dissemination services. If you would like more information regarding our news coverage solutions, please visit for more details.  Get an edge on the market with our Premium News Alerts that are FREE for a limited time at  Follow us on Facebook: and Twitter: 

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