Increasing Quality Leads via Website Message Match

BOULDER, Colo., July 13, 2011 /PRNewswire/ -- SmartSearch Marketing, a full-service search engine marketing agency, announced their successful partnership with ion interactive, a post-click conversion improvement firm. This alliance delivered impressive client results -- increased conversion rates from 0 – 16%.

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SmartSearch Marketing creates, manages, and optimizes client's PPC (Pay-Per-Click) campaigns. In addition, SmartSearch develops and actively tests PPC-specific landing pages and microsites utilizing ion interactive's LiveBall platform.

"Combining our strategies with the dynamic capabilities of LiveBall allows our clients to have complete message alignment - all the way from search engine query, to PPC ad copy, to messaging on landing pages. This is instrumental in increasing quality leads for our clients," says Dale Hursh, CEO of SmartSearch Marketing.

Marketing Message Alignment

SmartSearch Marketing continues to improve conversion rates and gain more quality leads for their clients, especially now that more robust message alignment is efficiently integrated into their PPC keywords, ad copy, and landing pages – thanks to LiveBall.

Impressive Results

After SmartSearch Marketing implemented dynamic message alignment via PPC campaigns and microsites for their client, QAD (a leader in enterprise applications), improved conversion rates and a corresponding increase in leads were experienced for some campaigns ranging from 0% - 16%.

View the case study to learn more about actual results achieved in this landing page message match test.

About SmartSearch Marketing

SmartSearch Marketing is a full-service search engine marketing company focused on improving client's marketing ROI and bottom line business results. Services include: Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Website Usability, Conversion Improvement and Web Analytics. SmartSearch Marketing's client base includes national and global enterprises, B2B firms, and companies with complex sales cycles.

About ion interactive

Founded in 1998, ion interactive provides advanced landing page software that maximizes pay-per-click search, email and online advertising performance. ion's web-based platform, LiveBall, enables marketing departments and agencies to create, test and analyze landing pages, conversion paths and microsites all without the help of IT or developer assistance.

About QAD

QAD is a leading provider of enterprise applications for global manufacturing companies including On Demand ERP solutions.  QAD applications provide critical functionality for managing manufacturing resources and operations within and beyond the enterprise, enabling global manufacturers to collaborate with their customers, suppliers and partners.

SOURCE SmartSearch Marketing