incuBeta and DQ&A Media Group Create €100m Digital Merger

Nov 05, 2015, 02:00 ET from DQ&A Media Group

CAPE TOWN, South Africa, November 5, 2015 /PRNewswire/ --

incuBeta and DQ&A Media Group announce their merger, offering clients enhanced services and access to exciting new markets.

Combined companies specialise in programmatic media, search and web analytics, delivering measurable results for top-tier global and European markets.

The merged company has over 400 full-time staff, with 13 offices worldwide, implementing DoubleClick Digital Marketing solutions and running campaigns across 100 countries.

Both groups have large Cape Town offices, with incuBeta companies operational in the UK, Australia, Singapore, China and Kenya. DQ&A Media Group brands are active in The Netherlands, Germany, Spain, Italy, Switzerland and the USA.

"We have created one of the world's largest, independent, international groups of digital agencies," says Rick van Boekel, CEO of DQ&A Media Group. "From a geographical, services and products perspective, we are 100% complementary."

incuBeta Group CEO, Alan Lipschitz, is excited about the opportunities the merger presents.

"The evolving digital market requires companies that really understand the technology, are data leaders, and who can give clients a performance-driven solution that results from an integrated approach to search, display and other digital services. The depth of talent in our combined teams is astonishing, with real world innovation and thought leaders in our space."

"As the advertising technology marketplace evolves to make campaigns more effective and efficient; we are delighted to see two valued partners, DQ&A Media Group and incuBeta Holdings, come together,"  says Frank Einecke, Managing Director Media Buying Solutions EMEA at DoubleClick by Google. "The merger offers a global solution that continues to ensure that consumer messaging is more relevant than ever." 

Operationally the merger presents additional opportunities for incuBeta and DQ&A Media Group's country offices, with management and operations teams being able to expand in search, display and other specialized services.

incuBeta is the Holding Company of NMP (formerly Net Media Planet), Clicks2Customers and Interface, and is highly regarded for its expertise in search engine marketing and optimization, analytics and full digital services.

In the merger with DQ&A Media Group, recognized specialists in digital display marketing, programmatic media buying and technology services, the merged entity becomes a significant digital solutions player.

Future plans include further strategic acquisitions, adding key services and opening markets.

Information: Saskia Delfgaauw, DQ&A Media Group, saskia@dqna.com , +31-618392380

SOURCE DQ&A Media Group