Independent Marketing Agencies Team Up to Serve Global Clients

NEW YORK, Nov. 8, 2016 /PRNewswire/ -- It is said that technology is making the world smaller. This couldn't be more true for the advertising and marketing industry. According to Internet Live Stats, 40 percent of the world population has internet connection, as opposed to just one percent in 1995. In fact, the average adult now spends 20 hours per week on the internet. This is why 50 independently owned marketing agencies around the world work together—to collaborate seamlessly and expand their clients' businesses globally.   

The Advertising & Marketing Independent Network (AMIN) Worldwide includes agencies from more than 30 countries, including the most recent addition of China. Many agencies join the network for the discounted prices on resources, but stay for the valuable relationships and worldwide connections. Being a member allows agencies to retain their independence, put aside the hierarchy of a holding company and work innovatively in the best interest of the client.

When Fortune 100 brand Caterpillar set out to build the world's largest airport in Istanbul, Turkey, the network went to work. The member agency in Caterpillar's hometown of Peoria, Illinois, USA reached out to AMIN partner, Wordsmith, in Istanbul. The two agencies collaborated to capture footage and tell the story to the rest of the world. Watch the full video.  

"This is just one example of how powerful the network can be," said Susie Ketterer, Principal at Simantel in Peoria, Illinois, USA. "For an agency located in Central Illinois, AMIN allows us to have a bigger reach and a lot bigger footprint. We are able to be more nimble and have a better handle culturally on what is going on. That's a critical benefit when it comes our clients' global marketing," she added.

In addition to discounted resources and invaluable connections, going global with AMIN also drives revenue growth through new business, knowledge sharing at conferences, access to survey data from across the network, a global reach with local industry expertise and professional development of network employees.

"The advertising business is rapidly changing, probably changing more than just about any other industry. When you're changing that rapidly it's hard to stay up [on latest trends]. It's nice to have 50 other agencies to tap in to," said Doug Barton, President of AMIN Americas. "I have AMIN for advice. It's like I have a board without having to pay a board. It's very much about the reach, the insight, the sharing of information and the access to those resources that really make a mid-sized agency better," he added.  

Advancements in technology will continue to make the world smaller, making global marketing even more essential. If you are having trouble tapping into a global market to better serve your clients, it's not too late. For the full list of AMIN Worldwide partners and their locations, please visit aminworldwide.com. To learn more, please contact Janna Sundby at [email protected].

About AMIN
The Advertising & Marketing Independent Network (AMIN) Worldwide is an alliance of 50+ independent marketing firms across the Americas, Europe, Africa, the Middle East, Australia and most recently China. We increase the reach of members and clients through industry expertise, global market insight and knowledge of emerging trends. Since 1932, AMIN has been providing award-winning solutions at greater value. See how we've helped companies reach their potential at AMINWorldwide.com.

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SOURCE AMIN Worldwide