Independent Research Firm Cites Analytic Partners as a Leader in 2013 Marketing Mix Modeling Report

May 21, 2013, 10:29 ET from Analytic Partners

NEW YORK, May 21, 2013 /PRNewswire/ -- Analytic Partners, a global marketing analytics consultancy, announced today that it has been cited as a Leader in Forrester Research, Inc.'s "The Forrester Wave™: Marketing Mix Modeling, Q2 2013" report.  To narrow the focus of the analysis, Forrester focused on vendors that are growing their business and are innovators in the field of marketing mix modeling.  Analytic Partners was recognized as a vendor that helps set the pace.

Specifically, Analytic Partners was named a Leader in this report and cited for its "highly consultative and customized approach to mix modeling" and a strategy that "is on point," focused on enhancing digital, cross-media attribution at a deep, granular level; including a specific focus on social and mobile.

Analytic Partners was also cited in the Forrester report for its approach to benchmarking: "Analytic Partners' ROI Genome initiative adds an extra dimension that most benchmarking services lack, uncovering the drivers of ROI and response levels and enabling marketers to understand the causality behind key business indicators."

Within the report, Forrester explains that as the marketing mix modeling industry continues to grow, leading vendors have the capability to act as strategic partners and advise clients on communication, marketing and business strategy decisions.

"We believe the findings from the Forrester report are aligned with Analytic Partners' founding principle – to equip marketers and senior management with the tools and actionable insights to better understand business performance, and ultimately improve business performance," said Nancy Smith, founder and CEO of Analytic Partners. "We are proud to be recognized for what we consider to be our strong position in this evolving sector as we continue to innovate—working alongside our client partners to better understand their brands, customers and competitors."

For more information about Analytic Partners and the Forrester Wave™: Marketing Mix Modeling report visit:

About Analytic Partners:

Analytic Partners is a leading global marketing consultancy, founded in 2000 to deliver customized analytics that improve sales performance and marketing ROI.  Analytic Partners provides both the technology and consultants to help marketers achieve a deeper understanding of their business through insights from marketing mix modeling, cross-media attribution, digital and social media analysis, customer loyalty analysis, predictive modeling and marketing optimization. With multiple locations in the Americas, Europe and Asia-Pacific, Analytic Partners serves multinational businesses and local brands across the globe.

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SOURCE Analytic Partners