Index Brings Apple Pay, Enhanced Security and a New Customer Experience to American Apparel

Index Semi-Integrated Payments + Hosted Gateway Elevate and Personalize American Apparel's In-Store Experience

Mar 02, 2016, 11:00 ET from Index

SAN FRANCISCO, March 2, 2016 /PRNewswire/ -- Index, a leading retail software company that brings measurement and personalization to the offline world, is deploying a cloud-based payments infrastructure for American Apparel, Inc. Index's solution for American Apparel will drive efficiencies and cost savings as well as improve security, future-proof payments and significantly expand digital capabilities across its U.S. stores.

"Our launch with Index provides a strong technical foundation to prepare our stores for the future," said Brian McHale, American Apparel's Chief Information Officer. "Index is an incredibly valuable partner to help us accomplish our objective of moving major systems to the cloud and overhauling security."

Index Hosted Gateway and Index Semi-Integrated Payments provide American Apparel with a turnkey solution for point-to-point encryption (P2PE), EMV, NFC, processing flexibility and value-added services including robust analytics and personalized marketing. By integrating with American Apparel's existing systems – its RetailPro point-of-sale (POS) deployment and Ingenico PIN pads – Index delivers a seamless upgrade for its stores.

"Our integrated solution provides tremendous flexibility, reliability and enhanced security for American Apparel's in-store environments," said Jonathan Wall, Index Co-Founder and CTO. "American Apparel is an iconic American brand and our technology enables them to accelerate innovation across customer experience, cross-channel personalization and performance-based marketing," added Marc Freed-Finnegan, Index Co-Founder and CEO.

Some key features and benefits Index provides to American Apparel include:

  • EMV & P2PE – Advanced security technologies validate payment card authenticity for in-store transactions and protect card data from the moment of use.
  • Apple Pay & Android Pay – Enablement for the latest mobile technology. With Apple Pay, it's never been easier or safer to pay in-store.
  • Beautiful, Branded Checkout – Custom fonts, colors and seasonal branding engage customers on the PIN pad and streamline the checkout experience. Index software for Ingenico PIN pads unlocks the full potential of these devices.
  • Email Capture & Digital Receipts – Seamless email capture on the PIN pad offers easy, one-time sign-up for e-receipts and loyalty.

Index technology provides the foundation to protect American Apparel customers in-store and further elevate their shopping experience. For many retailers, PIN pads are one of the most underutilized devices in-store, but with Index, American Apparel has unlocked the potential of these devices to secure payments and personalize every customer's checkout experience.

Index offers a full set of solutions for Apparel, Grocery and Quick Service retailers—including payments, security, marketing, analytics and loyalty. It leverages strong partnerships with leading POS platforms, PIN pad providers and payment processors to elevate the in-store experience and transform online and offline retail.

To learn more about Index's offerings, visit

About Index
Based in San Francisco, Index is a leading retail software company that combines secure payments and personalized marketing to transform offline retail. Index's set of performance-based marketing tools links the online and offline world, and its unique POS integration allows for customer analytics never before seen in brick-and-mortar retail. Index enables retailers to connect with customers on the channels where they engage, deliver personalized shopping experiences to build lifelong customer relationships, and harness the power of mobile to elevate these relationships.

About American Apparel
American Apparel, Inc. (the "Company,") is a vertically-integrated manufacturer, distributor, and retailer of branded fashion-basic apparel based in downtown Los Angeles, California. As of September 30, 2015, the Company had approximately 9,000 employees and operated 227 retail stores in 19 countries including the United States and Canada. The Company also operates a global e-commerce site that serves over 50 countries worldwide at In addition, the Company operates a leading wholesale business that supplies high-quality T-shirts and other casual wear to distributors and screen printers.

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