India Direct-To-Home (DTH) Market 2018-2023 - Increasing Government Efforts Towards Encouraging the Adoption of Set-Top Box Services

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Aug 30, 2018, 09:15 ET

DUBLIN, Aug 30, 2018 /PRNewswire/ --

The "India Direct-To-Home (DTH) Market By Resolution Type (Standard Definition, High Definition & Others), By Subscription Type (Basic, Premium & Others), By End User (Residential, Commercial & On-Vehicle), Competition Forecast & Opportunities, 2013-2023" report has been added to ResearchAndMarkets.com's offering.

India Direct-To-Home (DTH) market is projected to exhibit a CAGR of around 10% during through 2023, on the back of increasing government efforts towards encouraging the adoption of set-top box services across the country.

Moreover, ease of bill payment through online payment systems, growing penetration of DTH across the rural parts of the country and increasing emergence of technologically advanced televisions are expected to positively influence the Direct-To-Home (DTH) market in India over the coming years.

Market growth is also anticipated to be driven by increasing number of partnerships between DTH operators and OTT providers over the course of next five years.

India Direct-To-Home (DTH) Market 2013-2023 discusses the following aspects of DTH market in India:

DTH Market Size, Share & Forecast
Segmental Analysis - By Resolution Type (Standard Definition, High Definition & Others), By Subscription Type (Basic, Premium & Others), By End User (Residential, Commercial & On-Vehicle)
Competitive Analysis
Changing Market Trends & Emerging Opportunities

Voice of Customer

Sample Distribution
Awareness of DTH Services
Preferred DTH Service Provider
Brand Recall
Satisfaction Level of Current DTH Service Provider
Awareness of DTH Service Provider
DTH Services Used
Satisfaction Level of Current DTH Service Provider
Switch to Other DTH Service Provider
Reason for Switch
Number of Set Top Boxes Used
Type of Resolution of Set Top Box
Deployment of Subscription Package
Average Time Spent on Watching TV
Preferred Genre of Set Top Box
Ranking of Top Content Watched on Regular Basis
Deployment of OTT Applications
Willingness to Pay Extra Subscription Fees on Availability of OTT Apps on STBs
Switch from DTH to OTT on Depletion of Subscription Charges

There are six major players operating in India Direct-To-Home (DTH) market, which include:

Tata Sky Ltd.
Dish TV India Limited
Bharti Airtel Limited
Sun Direct TV Private Limited
Reliance Communications Limited
Doordarshan

Key Topics Covered:

1. Product Overview

2. Research Methodology

3. Analyst View

4. Voice of Customer

5. Global Direct-To-Home (DTH) Market Overview

6. India Direct-To-Home (DTH) Market Landscape

7. India Direct-To-Home (DTH) Market Outlook

8. India Direct-To-Home (DTH) Market Attractiveness

9. India Free Dish vs Subscription Based Dish

10. India Residential Direct-To-Home (DTH) Market Outlook

11. India Commercial Direct-To-Home (DTH) Market Outlook

12. India On-Vehicle Direct-To-Home (DTH) Market Outlook

13. Market Dynamics

14. Market Trends & Developments

15. Policy & Regulatory Landscape

16. India Economic Profile

17. India DTH Market Product Benchmarking

18. Competitive Landscape

19. Strategic Recommendations

For more information about this report visit https://www.researchandmarkets.com/research/mw2265/india?w=5

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