NEW YORK, Sept. 1, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
India Mobile Value Added Services Market
http://www.reportlinker.com/p0610041/India-Mobile-Value-Added-Services-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Mobile_Telephony
The Indian mobile market, adding 8 to 10 million subscribers every month, is the fastest growing market in the world. The country is seeing rapid addition in its GSM subscriber base while its CDMA subscribers are shrinking in number.
In recent times, the mobile operators are recording decreasing ARPU due to heating competition and lowering of tariffs by the government. This has forced the operators to diversify their revenue channels and focus on Value Added Services (VAS). As a result, the operators have started to package more and better mobile VAS (MVAS) in their offerings.
As of 2009, the Indian MVAS market closed at INR 8400 crore, forming around 11% of the total telecom revenue. Given the enormity of the Indian mobile market, this is quite a small share. Therefore, mobile operators have beefed up their efforts to increase the share of MVAS in their revenues to offset the falling ARPU and beat competition.
Presently, the MVAS market is dominated by text messages (SMS) as enterprises use this channel to promote their products and reach out to the maximum possible target customers. Mobile music is the next big area. Mobile music, with its two applications – ringtones and caller ring back tones – provides lucrative opportunities to content providers. The mobile music market is so attractive that handset manufacturers are introducing phones specifically meant for music buffs.
Executive Summary
Industry Overview
India in Global Telecom Market
Indian Telecom Environment
Economic Analysis
Regulatory Analysis
Market Structure
CDMA
GSM
3G
Indian MVAS Market
Factors Pushing the VAS Market
Introduction of 3G and 4G
Mobile as Means of Advertising
Growing Interest among Users
Technological Upgradation
WiMAX
Expanding Rural Market
Market Scenario
Voice Services
Data Services
Value Chain
MVAS Platform
Strategic Route for Players to Increase Market Presence
Trend Analysis
Youth at the Target
Entertainment as a Big Option
High-end Phones form Niche Segment
Revenue-sharing Issues
Piracy and Spam
Cost of Services
Future Outlook and Key Opportunities
Mobile Subscribers
MVAS Market
Please note; this needs certain updates. We have all the information available but require 5 business days to complete the process and ensure it is as up-to-date as possible for each new purchase.
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Mobile Telephony Industry: India Mobile Value Added Services Market
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Nicolas Bombourg
Reportlinker
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