DALLAS, August 25, 2014 /PRNewswire/ --
MarketReportsOnline.com adds, "Indian Innerwear Market: Trends & Opportunities (2014-2019)" research report of 86 pages, published in August 2014, to its store. The innerwear industry in India holds immense growth potential and it is evident from the entry of large international brands in the Indian market in the last few years. A key factor characterising the huge growth in the Indian innerwear market is the increasing size of the organized market and the declining share of the unorganised market resulting in growing independent brands taking charge of the market.
The report titled "Indian Innerwear Market: Trends and Opportunities (2014-2019)" provides an in-depth analysis of the Indian Innerwear market with focus on four major segments - the established markets of lingerie for women and men's underwear. The report assesses the market size and trends of innerwear segment in India for Women, Men and Kids. Also, the key opportunities, the factors driving growth of the market and challenges being faced by the players in the industry are outlined and analyzed in the forecasted period (2014-19). Further, key players of the industry like Page industries, Maxwell Industries Ltd. And Rupa & Co. are profiled.
- Women's Innerwear
- Men's Innerwear
- Page Industries Limited
- Maxwell Industries Limited
- Rupa & Co. Limited
The Indian innerwear market continues to be underpenetrated and thereby holds immense business opportunities. The Indian innerwear market is certainly one of the most unique markets amongst the major markets of the world today. A distinctive shift from price sensitivity to brand sensitivity and preference for bold colors and innovative designs are two key trends to have emerged in this segment. Provided the positive macro and demographic fundamentals, the innerwear market has a favorable demand growth outlook over the medium-to-long term. The Indian innerwear market is expected to witness expansion in the near future. However, lesser product portfolio and high costs of brand building are expected to be the challenges for this sector. Brand sensitivity is the major trend in the Indian innerwear industry.
Companies profiled in Indian Innerwear Market: Trends & Opportunities (2014-2019) research report include Page Industries, Maxwell Industries Ltd. and Rupa & Co. Order a copy of this report at http://www.marketreportsonline.com/contacts/purchase.php?name=352138 .
Innerwears are clothes worn under other clothes, often directly next to the skin. They keep outer garments from being soiled by bodily secretions and discharges, shape the body, and provide support for parts of it. Some items of inner clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing. In US$ Billions, this research provides data on Indian innerwear market for 2009-2013 and 2014-2020E. Price based market segmentation of women's innerwear in India, 2012 -13 (%),Market size by segment of women's innerwear in India, 2012-13 (US$ Billions), Price based market segmentation of men's innerwear in India, 2012-13 (%) and Gender based market segmentation innerwear in India, 2012 (%) are provided in data terms as well as graphs/charts in this research report.
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