SEOUL, South Korea, Oct. 23, 2015 /PRNewswire/ -- Kim Moon-young, the owner of the specialty shop for women's clothing in Korea, is a fashion designer with 15 years of experience. She opened INDIBRAND to sell the products that she designed, and her products are enjoying popularity in a number of countries around the world including South Korea, America, Japan, and China.
Kim explained the reason for popularity, "For their similarities to the style of the 'Missijok', married women in their 30s or elder who behave and dress youthfully, who are often seen in various Korean dramas and films, INDIBRAND products are winning popularity among customers who are deeply interested in Korean culture."
Customers are mostly women in their 20s-40s who are keen on both quality and fit, and INDIBRAND undergoes two self-inspection processes before shipping to increase customer satisfaction. First, they check the quality by examining the material and backstitch and try all products to see how they feel and fit when they are actually worn. As there are customers in various age groups, it will be releasing various products and also add the premium line.
INDIBRAND is also expanding their sales channels. In addition to its online shopping malls in English (shop2.indibrand.cafe24.com), Chinese (shop4.indibrand.cafe24.com), and Japanese (shop3.indibrand.cafe24.com) developed by Korea's largest e-commerce solution brand, 'Cafe24 (www.cafe24.com)', INDIBRAND is planning to enter the open markets in various other countries.
"I have been hearing a lot that INDIBRAND would have difficulties in entering overseas markets for it carries a number of achromatic products while customers around the world prefer different colors, but I wanted to prove that Korean style can also attract customers overseas and we are proving it now. INDIBRAND will continue to make efforts to lead trends as much as customers around the world keep coming to the site."