Indie Beauty Expo To Launch With A Sold Out Show

NEW YORK, July 16, 2015 /PRNewswire/ -- The Exhibition Hall of the inaugural Indie Beauty Expo™ (iBE) on August 27, 2015 at the Altman Building has sold out, thanks to an enthusiastic response from the more than 60 exhibitors who have signed up to date.  A secondary exhibition space that was recently added has also sold out.  A wait list is now in place for any additional brands who wish to sign up.

Independent beauty brands are a rapidly-growing segment of the beauty and lifestyle industry. The first event of its kind, iBE provides a platform to showcase their stories to press, buyers and consumers who are looking to discover unique and emerging brands.

Co-founded by beauty industry veteran Jillian Wright, of Jillian Wright Clinical Skin Spa in Manhattan and a brand owner herself, the Indie Beauty Expo will kick off with a press breakfast where exhibitors can partake in a 'meet and greet' with the national beauty media.  Beauty editors, writers and bloggers will have the opportunity to explore undiscovered brands, while gathering news from better known indie darlings -- all in one convenient location.

"When I started my skincare business, I was frustrated by the lack of true beauty incubators," said Ms. Wright. "The category has consolidated into an environment where niche brands are not given the chance to flourish and take center stage." 

Throughout the business-to-business portion of the expo attendees can learn about dozens of brands, partake in informative panels and forge professional connections.  In the evening, beginning at 5:00 pm, a consumer event kicks into gear with discounted shopping, panels, cocktails and, of course, a goodie bag. Admission is $59. 

iBE is co-founded by Nader Naeymi-Rad, CEO of Vesture, a luxury fashion company.  As a business owner and investor, he appreciates the innovation of these fresh and original brands. "Indie brands are one of the top growth drivers in the overall beauty market," said Mr. Naeymi-Rad. "A professionally curated and scalable indie-focused expo has been long overdue and this has been validated by the overwhelmingly positive response we have received."  He added, "With over 60 indie brands exhibiting, iBE has become the 'can't miss' event for buyers in specialty retail and the spa markets."

"Entrepreneurs are driven by the thrill of watching their idea grow into a reality, and we feel the same excitement as we see the incredible response the show has received," added Ms. Wright."We're honored that these dynamic entrepreneurs are joining our community and taking advantage of the support network that we are working so hard to build."

The iBE team is also proud to support 5 Gyres, an organization that is working to pursue policies that will reduce the plastic pollution in our oceans.  As the beauty industry embraces environmentally sustainable practices -- with indies leading the way -- the expo is proud to supports 5 Gyres and its goal of getting ocean polluting microbeads out of beauty products.

iBE's mission is to provide a platform to recognize, showcase and promote independent beauty brands to retailers, consumers and the media. The event kicks off with a press breakfast, where exhibitors will have the opportunity to present their stories to the national beauty media. This is followed by the Trade portion of the expo, where attendees can learn about and experience dozens of brands, partake in informative panels, and forge professional connections. The event then opens to the public with discounted shopping, panels and the opportunity to directly connect with brands. General Admission tickets start at $59.  For more information or to purchase tickets visit www.indiebeautyexpo.com.

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Photo - http://photos.prnewswire.com/prnh/20150715/237463   

SOURCE Indie Beauty Expo

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