Indie Sunscreen Brand, Love Sun Body, Leads as Giants Face Stricter Regulations and Chemical Ingredient Bans

NEW YORK, May 2, 2019 /PRNewswire/ -- The sunscreen industry is on the verge of an overhaul after the FDA's recent announcement calling for more research on chemical ingredients commonly-used in sunscreen formulas. With increasingly stricter regulations making a major impact and forcing brands and consumers alike to examine their products and the ingredients they contain, indie brand Love Sun Body continues to move forward in its mission to provide a safer sunscreen option. The first and only Ecocert-certified COSMOS Natural sunscreens available in the United States, Love Sun Body is 100% natural and exceeds the strictest ingredient, safety and manufacturing standards in the global market. It's formulated with completely plant-based ingredients as well as mineral filters Zinc Oxide and Titanium Dioxide. 

Before its proposal in February 2019, the FDA had not updated its stance on sunscreen safety in over 40 years. The details of the proposal note that of the 16 currently marketed active ingredients, only zinc oxide and titanium dioxide are generally recognized as safe and effective. In addition, the state of Hawaii and Key West, Florida have passed bills banning the chemical ingredients oxybenzone and octinoxate, which contribute to the bleaching and death of coral reefs. Miami Beach has also proposed the ban, and other states are sure to follow.

As awareness and demand for natural, mineral sunscreens grow, Love Sun Body announces retail expansion of its sunscreens at clean beauty retailers Beauty Habit, C.O. Bigelow, Follain, Pharmaca and The Detox Market. This comes less than one year after its launch at Birchbox, Credo, Neiman Marcus, Beauty Collection, Amazon and Dermstore.

"We founded Love Sun Body with the mission to create truly effective, healthy and environmentally-friendly, natural mineral sunscreens as a safer alternative to chemical sunscreens.  We've received incredible support from our retailers over the past year because they share this same vision," states founder and CEO, Dr. Terry Zickerman. "Consumers are becoming more aware of ingredients going into their bodies and the impact those ingredients are having on the environment. This has fueled our growth and opened up these new retail opportunities."

Love Sun Body's formulas meet the significantly stricter European Commission's regulatory requirements regarding UVA protection, which require one-third of a sunscreen's SPF factor to protect against UVA rays. The US FDA does not have such requirements. The Environmental Working Group has also rated Love Sun Body sunscreens the best score of 1 for safety and efficacy.

Love Sun Body just launched at Pharmaca, Follain, C.O. Bigelow, Beauty Habit and The Detox Market, and is available at Amazon, Beauty Collection, Birchbox, Credo, Dermstore and Neiman Marcus.

About Love Sun Body

Love Sun Body 100% Natural Origin Mineral Sunscreens are the first and only sunscreens in the U.S. certified by Ecocert Cosmos Natural and have been clinically tested hypoallergenic, non-comedogenic and are reef safe. Love Sun Body meets the regulatory requirements of the FDA OTC Monograph System and the European Commission's recommendation on UVA protection, and are made with the safest UVA and UVB filters -- non-nano zinc oxide, titanium dioxide (in the SPF 50) and plant-based moisturizers. They blend evenly, have a moisturizing matte finish, and are water resistant (80 minutes). Formulas are gentle enough for the face, without eye stinging ingredients.

Available in 4 formulations: SPF 30 or 50, fragrance-free or lightly scented with tiare flower and vanilla.  Price:  $21.00 for 3.38 oz / 100 ml (TSA carry-on approved) | $32.00 for 6.76 oz / 200 ml

SOURCE Love Sun Body