IndieClick Closes the Noose on the Horror Film Market with Exclusive for Dread Central

LOS ANGELES, April 13, 2011 /PRNewswire/ -- IndieClick, the leading lifestyle media network for integrated advertising campaigns, today announced their exclusive ad sales relationship with everything horror website Dread Central. The addition of Dread Central to IndieClick's exclusive family of Horror Properties (Bloody Disgusting, Fangoria and Dread Central) clinches their ownership of the most important destinations for horror fans online.

Heather Luttrell, IndieClick President, notes, "Dread Central is one of the most well-respected horror news sites on the Web, and we are thrilled that they have chosen IndieClick as their exclusive representative for advertising sales. Their team is passionate and collaborative and we are already working on creative concepts to support advertiser demand for DreadCentral.com."

Dread Central offers the most up-to-date information on the latest horror film and entertainment projects, and exclusive trailers.  In addition to films, Dread Central covers all aspects of the genre including television, games, music, books, conventions and collectibles.  Dread Central houses the largest horror review database found anywhere.  Dread Central does not limit coverage to the major studio releases and has long been a champion of independent filmmakers, and many of them have chosen the site to premiere their efforts.  As a result, Dread Central has been instrumental in gaining exposure and procuring distribution for those independent filmmakers.

"The key to Dread Central's success has been to always do things our own way and as outside the box as possible.  IndieClick is very much home to that same kind of mindset, and in IndieClick we've met our perfect match," praised Dread Central co-founder and editor in chief, Steve Barton.

"It's going to be a pleasure for us to collaborate with individuals who not only care about how they perform but also take pride in whom they partner with.  IndieClick's personal attention to detail will provide Dread Central readers with the type of spot-on marketing that they actually care about. This is the beginning of a very exciting time for all parties concerned, and we couldn't be happier."

The addition of Dread Central not only cements IndieClick's control of the online horror market but adds to an impressive network of thoughtfully chosen, relevant media properties.  The IndieClick lifestyle media network includes heavy hitter sites like Texts From Last Night, Damn You Auto Correct, 8Tracks and ScreenRant.  IndieClick's network of horror properties includes Brutal As Hell, Rue-Morgue, Zombie Zone News and Zombie Popcorn.

About the company

IndieClick Media Group's Lifestyle Media Network enables brands and agencies to interact with influential audiences (focused on ages 17-35 with targeted reach into the 35-49) through display, video, mobile and integrated advertising across carefully selected destinations.

The privately-held, Los Angeles-based agency represents the most relevant and popular properties in entertainment, music, art and design, humor, gossip, gaming, fashion and film, including more than 250 sites serving an audience of 50 million unique visitors using its proprietary serving and optimizing technology and industry-defining technology and custom ad units.

Visit IndieClick online at indieclick.com to experience their gallery of custom ad units and to learn more about how they can connect your clients with their exclusive audience.

SOURCE IndieClick