Indigenus to report key trends about Millennial doctors at Cannes Lions Health 2015

News provided by

May 11, 2015, 02:23 ET

NEW YORK, May 11, 2015 /PRNewswire/ -- Indigenus, the largest independent global network of healthwellness communication companies, will be hosting a session at the second annual Cannes Lions Health festival this June. The session, titled Paging Dr. Millennial: Rethinking Healthcare Communication for Next-Generation Physicians, will be co-hosted by Mariana Sanchez de Ovando, Global Executive Director of Indigenus, and Lucien Engelen, Director of Reshape Center for Innovation at Radboud University Medical Center in the Netherlands.

Photo - http://photos.prnewswire.com/prnh/20150511/215063-INFO

Earlier this year, Indigenus conducted a global study on Millennial doctors' trends. The session Paging Dr. Millennial will discuss the key characteristics and trends identified during this study; sharing their approach to patient care, their use of technology in their profession, their view of their careers, and their perceptions and beliefs about the pharmaceutical industry. It will also explore how these Dr. Millennial trends will intersect with the technological innovations foreseen in healthcare. The session will take place on Friday, June 19, 2015, at 11:30CET in the Debussy Foyer of the Palais des Festivals et des Congres in Cannes, France.

"We all know that healthcare is changing rapidly, driven in large part by new and evolving technology. And so is the patient population, which is getting older and sicker on one hand and more empowered on the other. But what about the new generation of healthcare providers?" asks Ms. Sanchez de Ovando. "That is what we are aiming to answer during our session at Lions Health and subsequent white papers."

Indigenus is dedicated to helping clients get unstuck, with an innovative and unique multilocal model that drives topline growth across brand portfolios through creativity and innovation, and improves the bottom line through quality and value. Indigenus delivers full-service capabilities, proven solid collaboration, and 100% global coverage. Sixteen top-ranking partners in key developed and emerging markets provide local insight and creative and innovative programs to maximize success in growth brands. IndigenusSky (global transcreation centers) provide unmatched cost-effective support for secondary markets, mature brands, and local adaptation projects.

Americas: The CementBloc (United States), CPC Healthcare Communications (Canada), Thanks (Brazil), Marketing Latino (Mexico); Europe: serviceplan health & life (Germany), Strategik & Numerik (France), thenewway (Italy), HealthWay (Poland), umbilical (Spain), gHealthcare (Turkey), Life Healthcare Communications (UK), Lindh & Partners (Scandinavia); Asia: PharMa International (Japan), Sorento Healthcare Communications (India); Oceania: Insight (Australia and New Zealand).