DELRAY BEACH, Fla., Jan. 30, 2019 /PRNewswire/ -- Rise31, Florida's first multi-fitness and coffee café studio, officially opened its doors in the prestigious Delray Marketplace. The studio's founder, Matt Sternberg, engaged the services of Barbara Chancey, owner of Indoor Cycle Design, to create the studio's brand identity and provide full architectural services. As the global leader in boutique fitness startups, Chancey and her team of experts created a lifestyle destination unlike anything Florida has seen.
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"Our initial challenge was to create a brand identity that would reflect Rise31's complex offering, which includes premium indoor cycling, yoga, In-Trinity®, and a café serving artisan coffee, smoothies, and nutritious bites," says Chancey. "The next test was to strike a balance in creating a look and feel that reflected the founder's passion for uplifting the community through giving back. Studio manager Dani Lanza requested generous social spaces and a welcoming atmosphere to reinforce the brand, and on months with 31 days, class proceeds would go to local Delray charities."
The project involved creating full interior design concepts, including a reception desk with cycle shoe storage and retail space to showcase fitness apparel. The R-Café's expansive seating provides a relaxing, beautiful space to refuel after a workout or drop in to meet friends or business colleagues. The walk-up window and colorful outdoor seating is a welcome addition to the upscale shopping complex, and coffee lovers can gather from sunup to sundown.
Rise31's indoor cycling theater is equipped with multisensory illumination designed by British lighting designer Daryl Vaughan who has worked with many of the leading names in popular music, including on world tours with Genesis, Paul McCartney, Pink Floyd, Sting, and the Rolling Stones. The signature "rising" light show encourages riders to elevate their workout and radiate positivity.
"The boutique fitness phenomenon is radically changing our view of fitness forever," says Chancey. "Individual, luxury, and design led, fitness studios have become lifestyle destinations. Rise31 is an exciting new concept that meets the needs of a multigenerational audience and unites the physical with the emotional to balance the body. On behalf of the entire ICD team, it's been hugely fulfilling to bring the client's philosophy, brand essence, and vision to life."
SOURCE Indoor Cycle Design