ATLANTA, Aug. 19, 2014 /PRNewswire/ -- POINT 3 Basketball, a performance apparel brand dedicated to innovating on behalf of basketball players worldwide, today announced that the company has been granted U.S. Patent 8,769,716 on its invention of DRYV® Moisture Control Technology. DRYV is designed to provide an absorbent layer in moisture wicking performance garments, allowing wearers to keep their hands, face and other extremities dry while on the field of play.
"This patent is a game changer for POINT 3 and the athletic apparel industry as a whole," said Michael Luscher, founder and CEO of POINT 3 Basketball. "DRYV Moisture Control Technology has been embraced by every basketball player we've encountered, validating our belief that performance apparel still has plenty of room to evolve."
DRYV Moisture Control Technology has thus far been incorporated exclusively into POINT 3 Basketball garments, and marketed under the slogan "SHORTS + TOWEL = GENIUS." DRYV is currently featured in shorts, tops and accessories sold by POINT 3, with additional executions planned for release as early as winter 2014. It is the first patent granted to POINT 3 Basketball, with additional patents pending.
The '716 patent was put through an exhaustive examination by the U.S. Patent and Trademark Office lasting more than three years, where numerous prior patents were reviewed to determine that the invention of DRYV Moisture Control Technology was a unique advancement over all prior submissions.
"Since launching the concept of DRYV Moisture Control in 2009, the most common question we've received is: How has no one thought of that yet?" added Luscher. "We know there are infringing products in the marketplace. With the issuance of this patent, we are thrilled to now be the only legally authorized company able to bring this innovation to the basketball players that we are dedicated to serving, as well as a broader array of athletes whose performance is inhibited by sweat."
About POINT 3 Basketball
POINT 3 Basketball is the only brand dedicated to helping ballplayers own the court in critical moments. Founded in 2010, POINT 3's exclusive focus on the on-court needs of the basketball player led to the development of DRYV® Moisture Control, a patented textile technology designed to absorb moisture where ballplayers need it most. POINT 3 apparel can be found online at www.POINT3Basketball.com.
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SOURCE POINT 3 Basketball