NEW YORK, Aug. 14, 2017 /PRNewswire/ -- Kathleen Ruiz, former SVP of Partnerships and Media of Hudson's Bay Company, departed HBC recently with the desire to launch her own Marketing consulting firm. With over 25 years of experience, Kathleen brings a unique perspective in building brand partnerships and experiences.
She was the architect of the partnership strategy for Saks and HBC, which resulted in unique alliances, increased awareness and profitable win win growth.
"The focus of the company will be to help brick-and-mortar and real estate developers create theater and excitement to drive foot traffic into their locations," says Ruiz. "It's partners needing partners - whether finding an art exhibition, booking travel or even pairing an agent showing homes with an interior decorator; nothing is off limits. It's the art of bringing the right partners together." With Kathleen's deep knowledge of partnership marketing and business development, KRW consulting will focus on bringing all the disciplines of marketing together in creating a one-of-a kind customer experience.
"Kathleen has built strong relationships with many key partners over the years," says Stephen I. Sadove, former Chairman and CEO of Saks Inc. "Her authentic approach and ability to create a unique experience through partners is what sets her and KRW Consulting apart from others."
KRW Consulting will cater to several industries including entertainment, philanthropies, technology, fashion, hospitality, automotive and travel industries.
VP, Marketing & Communications
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SOURCE KRW Consulting