MINNEAPOLIS, March 29, 2017 /PRNewswire/ -- As the nation's #1 drive market, Los Angeles-area consumers visit gas pumps more than most other drivers, providing the ideal audience for promoting products and services. AllOver Media® (AOM), the largest alternative out-of-home advertising platform in the United States, today unveiled the company's new digital gas pump network available in Los Angeles and Orange counties.
The AllOver TV network provides advertisements, weather reports and day-in-the-life vignettes on high-definition digital screens to help inform and entertain gas station customers. With new video screens measuring 22 inches—the largest screen in the market—these gas pump toppers offer bigger, brighter images that are completely glare free—even in bright sunlight.
"Our new network of gas pump toppers offers key brands and advertisers the opportunity to leverage the latest digital technology to connect with premium consumers in high-demand Southern California locations," said Jeff Griffing, AllOver Media CEO. "This is immersive, digital storytelling, and we deliver a message while consumers are on the go."
Los Angeles is the nation's largest drive market, the second largest metro area and the most requested advertising market for AllOver Media clients.
This hand-picked network of 100 gas stations is located along the area's most iconic streets and high-traffic locations, focused on reaching the market's highest value consumers. This network reaches the most affluent areas of LA and Orange counties during refueling stops for commuters, and residents and tourists visiting beaches, entertainment hot spots and shopping districts.
"The average person spends six minutes refueling," commented Griffing. "So we offer time-starved customers the opportunity to view great content and premium ads in high definition with great sound to enhance their gas pump experience."
This new state-of-the-art digital advertising network from AOM is expected expand to other markets in the coming months, based on customer interest and demand. AllOver Media works with national chains and local businesses to deliver high-value return on investment by pioneering innovative technologies that connect brands and consumers.
ABOUT ALLOVER MEDIA
Founded in 2002, AllOver Media (AOM) is a portfolio company of Audax Private Equity that is headquartered in Minneapolis, Minn. The company is the largest alternative out-of-home advertising platform in the U.S., working with a wide range of clients from Fortune 500 to regional and local companies by promoting products within captive media formats and engaging consumers on an everyday basis. AllOver Media is the only out-of-home company that can provide coverage in virtually every DMA in the U.S. For more information, visit the AOM website at www.allovermedia.com.
SOURCE AllOver Media