Industry Outlook on TV Everywhere Market in Middle East and North Africa (MENA)
NEW YORK, June 22, 2015 /PRNewswire/ -- Multiscreen Video Growing Rapidly in MENA; DAM and DRM Technologies are Gaining Importance as a Result
This market presents the Industry Outlook on TV Everywhere in Middle East and North Africa Region outlining the trends in business models and technology for multiscreen video distribution. The insight presents an indepth analysis of the ecosystem, types of business models for over-the-top and multiscreen video distribution in the region, technology essentials, and trends that will change the landscape in the future such as social media and broadband penetration. It also presents the TV Everywhere index in the region that plots countries for their attractiveness for go-to-markets for TV Everywhere opportunities and an elaborate perspective on Saudi Arabia, Qatar, Kuwait, United Arab Emirates (UAE) and Egypt.
Key Findings
TV Everywhere is an eventuality in the MENA, even though broadcasters and service providers struggle with their business strategies for the same.
1 Satellite free-to-air (FTA) TV will be dominant in the Middle East and North Africa (the MENA), yet alongside, the multiscreen video services will continue to gain momentum as communal/ family viewing coexists with personalised viewing.
2 Fixed and mobile broadband infrastructure is not uniform in the region. This has resulted in scattered adoption of services. The GCC countries exhibit a high growth
index for TV Everywhere. In the rest of the region, social media penetration will feed into the growth of video services uptake as well.
3 Market participants have developed offerings around Hollywood, Bollywood, and Arabic or Jazwood content to attract viewers across the population, especially the
younger demographic (14 to 25 years in age) and the expats.
4 Sports as a genre is the universal driver for increasing HD penetration for linear TV as well as multiscreen video adoption. This trend will continue to grow over the next
five years and will also drive the launches of Ultra HD content.
5 OTT and Pay TV operators such as icflix and OSN have entered into content production in Arabic to increase the breadth of their offering. The emphasis on local content production from various broadcasters and governments will increase growth in television channels as well as multiscreen video libraries over the next five years.
6 Business models of market participants will shift from purely subscription-based models or purely ad-supported models to an effective balance of both. Content rights holding across television and non-television media will become more mature, and TV Everywhere will have more fruitful synergies across TV and the Web and mobile platforms.
7 Companies across telecom, broadcasting, Pay TV Networks and Internet are developing TV Everywhere offerings to retain/ gain customers and use this as an alternative revenue platform. Satellite companies have so far remained isolated from this trend. However, they will have no option but to enter this ecosystem.
8 Coopetition will increase in this market. To ensure a larger footprint and penetration and viewership growth, industry participants will forge partnerships across the value
chain.
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