Industry Pros Ignite New Revenue Stream for Radio

My Damn Channel's RAMP Video Taps Radio and Music Pros for Branded Entertainment

Oct 12, 2010, 05:00 ET from My Damn Channel

NEW YORK, Oct. 12 /PRNewswire/ -- My Damn Channel is a leading entertainment studio and distributor of premium video by top talent. Last year, My Damn Channel launched RAMP, the radio and music industry's best source for breaking news. RAMP's daily e-mail invades the inboxes of thousands of radio and music pros weekday mornings - reported by radio vets Kevin Carter and Keith Berman. RAMP, a free subscription service, is supported by advertising and represented by record industry vet, Steve Resnik.  

Today, My Damn Channel expands RAMP by launching a new content solution and new revenue stream for radio. RAMP Video is now signing radio and music pros to co-create original videos which will be seen on radio station sites, on and on the My Damn Channel digital distribution network this fall.

My Damn Channel Founder/CEO Rob Barnett says, "Radio and music talent will bring large, loyal audiences to this new video venture. Our RAMP Video team will guarantee artists and advertisers the size and scale they demand to make our branded entertainment partnerships a big, honkin' success."

Barnett has enlisted three industry heavyweights to lead RAMP Video:

  • Gary Krantz, RAMP Chief Strategist: Gary Krantz will direct the launch of RAMP Video.  Krantz is President/CEO of Krantz Media Group, providing new revenue and distribution partnerships to broadcast, new media and entertainment clients. He has held senior management positions in radio including Chief Digital Media Officer, Westwood One; Executive Vice President, Premiere Radio Networks; and President, Air America Radio.
  • Greg Janoff, RAMP Senior Sales Consultant: Greg Janoff will lead the sales engine of RAMP Video, working with brands, agencies and with senior executives and sales management at the broadcast groups. Janoff spent the last 14 years at CBS Radio's flagship all-News station, 1010WINS in New York. He served as General Manager and General Sales Manager. Janoff doubled revenues and raised the online awareness of 1010WINS, which became the company's most visited website. Digital revenues increased by 73%.
  • Laura Gonzo - RAMP Director of Strategic Partnerships: Laura Gonzo will lead the content surge at RAMP Video identifying local, regional, and national radio and music talent to develop and launch new projects. Gonzo has 18 years of experience in network radio at companies including SW Networks. She ran affiliate relations for the Bob & Tom Radio Network for 11 years and most recently was VP/Director of Syndication for SK Entertainment, the home of Mr. Skin.

About My Damn Channel

My Damn Channel is a leading entertainment studio and distributor of premium video by top talent. My Damn Channel empowers filmmakers, comedians, actors, musicians, broadcasters and brands to co-produce, distribute and monetize original video. Videos are distributed on custom channels on the My Damn Channel website and in syndication on all digital platforms. The company has launched some of the most successful, original comedy series including Wainy Days, Easy to Assemble, Horrible People, the cult phenomenon You Suck at Photoshop, and videos by Harry Shearer.  My Damn Channel creates premium, branded entertainment and guarantees audience delivery for partners including HBO, Puma, Trident, Southern Comfort, IKEA, and Lincoln. My Damn Channel has won numerous awards; worldwide media coverage; major national advertisers; and... are you STILL reading? Please watch 3 minutes here:

SOURCE My Damn Channel