Industry Recognizes edo Interactive With Two Awards

SAN FRANCISCO and NASHVILLE , Tenn., Feb. 1 /PRNewswire/ -- Paybefore has chosen edo Interactive as a Paybefore Awards winner in two highly competitive categories, the most Innovative Card Program and the Best Consumer Funded Card Program. Paybefore Awards are considered the highest level of recognition for card programs and products.

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"We are extremely excited to be part of the PayBefore Awards. Winning in one category is a huge honor, but being selected to represent two categories demonstrates how edo is a force in the card and reward technology business. Our Preward technology is like no other in the business, bringing coupons on payment cards across the industry," says Ed Braswell, CEO of edo Interactive who will be leading a panel at Paybefore on the state of the market in mobile and virtual products. Leaders from Nokia, TSYS, and Green Dot will be participating.

edo Interactive's Preward Technology and their own card program was selected by a panel of five industry experts who served as judges for this year's competition. A record number of entries from around the world were received.

"Paybefore applauds the leaders in our industry who are applying the flexibility and appeal of payment programs to innovate on behalf of consumers, governments and businesses," said Marilyn Bochicchio, Paybefore CEO and chair of the judging panel.

"edo Interactive has distinguished itself in a tough field of competition," she continued. "We are proud to recognize its contributions to advancing the use of payment products."

edo's patent pending Preward technology enables advertisers to target incentive offers based on demographics and/or past transaction history. Offers are tied to a specific payment card and cannot be shared or used multiple times. The one-to-one targeting that works for both online and offline purchases is very attractive to advertisers who want to acquire new customers, increase basket size, or motivate repeat purchases. Campaigns are fully customizable and can be set up in under an hour.

edo Interactive will now vie for best-in-category distinction, which will be announced during the Paybefore Awards ceremony on Feb. 22, 2010 at the Prepaid Expo USA (www.prepaidexpotusa.com).

About edo Interactive, Inc.

Founded in 2007, edo Interactive is a leader in digital and mobile advertising solutions, connecting leading brands with consumers. edo Interactive's Preward Platform leverages pre-existing payment networks to help brands control their discount programs and deliver targeted and relevant promotions. For more information, please visit www.edointeractive.com.

About Paybefore: Paybefore is the leading information provider to prepaid and stored value industry professionals, offering the latest news, commentary and analysis. Paybefore's family of industry publications include: Paybefore.com™, a searchable online information portal; Paybefore News™, daily news briefs delivered electronically; Paybefore News International™, a weekly compilation of prepaid news and events from outside the United States; Paybefore Update™, a downloadable enewsletter delivered 20 times a year; Paybefore Legal™, a downloadable enewsletter covering the legislative, regulatory and judicial developments in prepaid, as well as feature articles by leading attorneys in the field; Paybefore Magazine™, a biannual print publication highlighting the best of Paybefore; and Paybefore Buyer's Guide™, available online and in print. Visit us at www.paybefore.com.

SOURCE edo Interactive, Inc.