Industry Veteran Jeff Caruso Joins Wrapbook to Drive Studio Growth and Transform Production Finance

LOS ANGELES, Oct. 3, 2025 /PRNewswire/ -- Wrapbook, an AI-powered force multiplier that allows production finance and accounting teams to accomplish more with tighter budgets, announced that Jeff Caruso, former General Manager and Head of Sales for Film, Television and Streaming at Cast & Crew, has joined the company as Senior Vice President, Studio Sales and Success to help usher in the future of production finance.

Caruso spent nearly 13 years at Cast & Crew, and previously served as VP of Production Finance at Summit Entertainment where he supported major feature films and learned firsthand the complex intersection of creative decision-making and financial oversight. Caruso's career began on set in production roles, giving him a 360-degree view of the pressures finance teams face from prep through wrap.

"The old ways of reconciling invoices and running production finance no longer keep up with the pace of the business," said Jeff Caruso, Senior Vice President, Studio Sales and Success at Wrapbook. "Wrapbook is solving the challenges I've seen firsthand — with next-gen technology, world-class service, and relentless innovation. This is where the industry is headed, and I'm thrilled to be on board."

"Jeff is a production finance executive at heart who knows the challenges of this business inside and out," said Ali Javid, Co-Founder & CEO of Wrapbook. "He's the perfect leader to help studios evolve with the next generation of technology and service that is at the heart of Wrapbook."

For decades, the entertainment payroll industry has been dominated by a small handful of legacy providers. In just a few years, Wrapbook has broken through that barrier, capturing significant market share with technology-driven solutions like AI-enabled production accounting and automated AP workflows. By pairing innovation with a team of industry experts, including paymasters, Wrapbook has established itself as a leading innovator in the industry—an evolution that drew Caruso to join the mission.

ABOUT WRAPBOOK:
Wrapbook is the next standard in film and TV payroll and production accounting—an AI-enabled force multiplier that empowers production finance and accounting teams to accomplish more, faster, with greater data integrity.

Wrapbook's AI-powered technology eliminates the constraints of legacy systems, bringing everything the production office needs—payroll, startwork, timecards, production accounting, and reports—into a single elevated platform. All backed by the top paymasters in the industry.

With Wrapbook, film and TV production teams get the speed, collaboration, answers, and confidence to run smoother, more efficient, more profitable productions.

WEBSITE: www.wrapbook.com
INSTAGRAM: @wrapbook
X: @wrapbook

SOURCE Wrapbook